Kelly Groover July 21, 2020 If you’ve been brainstorming new ways to better interact with your prospects and clients, video marketing may be your ticket to increased engagement. After all, internet users spend an average of nearly seven hours watching video a week, and want to see even more videos from the brands they love. … Continue reading How to Excel at Your Video Strategy this Year
Angela Hausman, PhD July 16, 2020 Courtesy Salesforce Canada Social media marketing requires a sustained effort to reach your target marketing using their preferred channels while adapting content to fit the rules, norms, and optimization strategies that work in each platform. Adding a new social network to the mix relies on having sufficient bandwidth and … Continue reading Instagram Marketing for Dummies: Unique Aspects of This Social Platform
Michael Ellenby June 24, 2020 There’s no good way to say it: Recessions can be hell on businesses. Economic growth takes a hit, and unemployment figures skyrocket. The current economic downturn, specifically, could last a long time. This scenario is particularly likely if it takes a while to develop a vaccine and restore consumer confidence. … Continue reading 4 Success Stories Show How This Recession Can Make Your Business Stronger
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
Dave Brock — May 21, 2020 I’m about 10 weeks into my own Covid 19 lockdown. I have to admit to some Zoom weariness, impatience with not jumping on a plane and meeting with clients face to face, even a nice dinner at a restaurant with friends. But we will continue with some version of … Continue reading What Will We Take Forward From This Situation?
Jomer Gregorio — May 19, 2020 Business Process Outsourcing companies allowed multiple businesses around the world to save up to 70% of their total workforce costs. BPO has become a critical business strategy for small, medium, and large enterprises since such firms can focus on their vital business activities while outsourcing non-core processes. The Outsourcing … Continue reading The Case for Outsourcing in 2020: Should You Prioritize It This Year? [Infographic]
Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community
Dominik Maximini — April 3, 2020 The Current Situation Many people around the globe are working from home right now, due to the Covid-19 pandemic. This happened all of a sudden and overnight. Despite the rapidness of the change, moving to remote worked surprisingly well for many teams, because they were used to some degree … Continue reading Working Remotely? This Will Hit You Next!
Matthew Goulart — March 25, 2020 Google for some time now, has been one of the primary-leading search engines in the world, providing its users with not just spectacular results with an “almost-infinite-like” source of information at any users’ disposal. The massive growth of competition amongst businesses created a surefire strategy for Google to essentially … Continue reading Google Search Console: What Can Be Tracked With This Tool?
Dan Moyle — March 27, 2020 Whether it’s only a year old or it’s from 10 years ago, when your website no longer impresses you, it’s hard to deal with it. We get it. We love change as much as the next business. But before you scrap it all in lieu of a shiny new … Continue reading If Website Development is in Your Business Plan, Read This First
