Tag Archives: This

Global digital ad spend set to grow 8.4% this year

Digital is a “victim” of its own success: It now accounts for 68% of all ad spending and is on course to hit 75% by 2028. Constantine von Hoffman on June 12, 2023 Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest … Continue reading Global digital ad spend set to grow 8.4% this year →

AI and marketing technology: This week’s releases

Marketing AI

Here is a roundup of AI-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on May 25, 2023 While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. … Continue reading AI and marketing technology: This week’s releases →

AI in martech: this week’s new features, products and platforms

Marketing Technology

Check out the latest martech offerings powered by artificial intelligence and generative AI that you can start using today. Constantine von Hoffman on May 18, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a … Continue reading AI in martech: this week’s new features, products and platforms →

Digital ad spend growth drops to 7.8% this year

Digital Advertisement

The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise. Chris Wood on May 18, 2023 U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from … Continue reading Digital ad spend growth drops to 7.8% this year →

This week’s AI-powered martech features, products and platforms

AI Marketing Tools

Customer experience, email assistants, programmatic ad fraud detection and more in this week’s roundup of AI products. Constantine von Hoffman on May 11, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s AI-powered martech features, products and platforms →

Use this model to improve your digital asset management system

Digital Assets Management

Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take. Constantine von Hoffman on May 10, 2023 A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess … Continue reading Use this model to improve your digital asset management system →

AI-powered martech: This week’s new releases

Artificial Intelligence

Roku’s contextual ad search, a brand safety solution, an eco-friendly subject line generator, and more in this week’s roundup of AI products. Constantine von Hoffman on May 4, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic … Continue reading AI-powered martech: This week’s new releases →

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready?

MediaPost-MarketingGuide

Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? by Ashwini Karandikar , Mark Wagman , April 28, 2023 That time of year is quickly approaching – yes, upfront season is upon us. Before we know it, we’ll all find ourselves making the annual pilgrimage to New York, where we’ll hear from players big and … Continue reading Currency Conundrum Meets Measurement Mayhem This Spring – Are You Ready? →

We turned MarTech into a chatbot. This is what we’ve learned (so far)

Chatbots

We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far) →

This week’s roundup of the latest martech featuring AI/ChatGPT

ChatGPT

Here’s all the AI-powered martech products, platforms and features announced this week and available to use right now. Constantine von Hoffman on April 27, 2023 Artificial intelligence is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more … Continue reading This week’s roundup of the latest martech featuring AI/ChatGPT →