Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
On the day I talk to Shea McGee, we cover a lot of ground: her love of Moleskine notebooks, the new Martha documentary on Netflix, and her approach to collaboration. She’s at home, where she says she’s most focused and creative, and she’s quick to admit that her design business came as a total surprise … Continue reading ‘I had to become a morning person’: Shea McGee on how she carves out space for creative thinking
By The Conversation January 25, 2024 Many Americans—especially young adults—want to do work that feels meaningful. Creating meaning for oneself may be especially important as fewer workplaces provide good pay and benefits to their employees. Those who are religious or spiritual often want to connect their faith to their work through a sense of calling. But there … Continue reading Thinking about work as a calling can be meaningful, but there can be unexpected downsides as well
By Ophir Ronen January 19, 2024 Across every industry, from energy to manufacturing, to aerospace, there are problems so deeply entrenched that they seem insurmountable. In almost all cases, leaders, consultants, and task teams spend years and enormous budgets to tackle these challenges, too often to no avail. The result: At a certain point, … Continue reading The power of outside thinking in solving business problems
By Stephanie Vozza October 04, 2023 Have you ever been called on in a meeting when you didn’t expect it, or been asked to contribute to a presentation without being warned? A sudden request can give even the most confident person a jolt of panic. Still, it’s possible to get better at thinking on … Continue reading How to perfect the art of thinking on your feet at work
Why Most Brands Aren’t Thinking About Media Holistically by Lauren Ramaska , July 31, 2023 The media landscape is ever-evolving, with new platforms seemingly popping up on a weekly basis (see: Threads). Each one promises opportunity and potential for marketers, but with so much noise, it can be hard to truly understand the value of … Continue reading Why Most Brands Aren’t Thinking About Media Holistically
Adjusting The Backward Thinking Around AI by Laurie Sullivan , Staff Writer @lauriesullivan, July 27, 2023 Marketers have a missed opportunity around what John Connors, founder and president of Boathouse, calls performance artificial intelligence (AI). It’s a focus that brands and agencies are missing out on. Generative AI gets all the attention, the shiny object, but “it’s just … Continue reading Adjusting The Backward Thinking Around AI
A New Political Media Acronym Worth Thinking About: AIGD by Joe Mandese @mp_joemandese, July 14, 2023 As watchdogs, regulators and pundits debate the impact artificial intelligence will have on political campaigns — and outcomes — I would suggest they shift from a future tense, to what’s already going on. I mean, it’s right there, albeit … Continue reading A New Political Media Acronym Worth Thinking About: AIGD
Good data can be used to generate bad insights if users don’t guard against bias and adopt sound measurement techniques. William Terdoslavich on March 15, 2023 Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But … Continue reading Don’t apply wishful thinking to your data
By Kaitlyn McInnis August 07, 2022 The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given demographic or community. Big-name brands such as Apple and Samsung were quick to adopt … Continue reading Why the design thinking process is so important: a primer
