Tag Archives: Thinking

Thinking About the Future of Work Is Easy If You Put Your Remote Worker Head On

Simon Ruscoe February 1, 2021 As a scarecrow Worzel Gummidge (the old, scary 1970s one with Jon Pertwee and not the new cool BBC version with Mackenzie Crook) had a ‘special’ heads he would put on for important jobs. Worzel’s extra heads gave him insights, experience and wisdom to help save the day. If Worzel … Continue reading Thinking About the Future of Work Is Easy If You Put Your Remote Worker Head On

And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business

Steven Imke January 23, 2021 From my perspective as a business mentor to thousands of entrepreneurs, I have come to the conclusion that many business owners, politicians, and voters suffer from a similar problem. However, for a long time, while I could see the issue, I could not easily explain it in terms that most … Continue reading And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business

Thinking of Making Video Content During COVID? What You Need to Know!

Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know!

How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy

Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business

Marc Andre — February 19, 2020 Free-Photos / Pixabay If you have an entrepreneurial mindset, there are countless types of business that you could start and many different business models to follow. Although traditional brick-and-mortar businesses are certainly an option, there are several reasons why owning an online business is very enticing. Let’s look at … Continue reading Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

How To Turn Bad Staff Into Awesome Staff (Radical Thinking For Bosses)

Maini Homer — February 6, 2020 Photo by You X Ventures on Unsplash I’ve been in business for myself for over 21 years and one of the hardest challenges I’ve faced is getting decent staff. I know I am not alone in this plight… Just about every business owner I’ve ever spoken to, when asked, … Continue reading How To Turn Bad Staff Into Awesome Staff (Radical Thinking For Bosses)

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy