Thomas Griffin August 31, 2021 Are you thinking about starting a business for the first time? Or maybe you’ve already begun and have doubts. While you can always pick up marketing knowledge and develop your skills in building a business, it’s often harder to maintain your motivation and keep the frame of mind needed for … Continue reading Thinking of Starting a Business? Here’s What You Should Know
Laura Patterson August 26, 2021 You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create … Continue reading How Much Time Do You Spend Thinking About the Future?
Drew McLellan June 22, 2021 You’re probably involved in a lot of different projects as an agency owner or marketing team leader. You oversee the entire team, ensuring smooth processes and satisfied clients. But if you get too bogged down in the weeds — and the strategy — of each campaign, you become a bottleneck … Continue reading Cultivating a Workplace Environment That Excels in Strategic Thinking
Don Dalrymple April 18, 2021 “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” – Henry Ford We have a lot of uncertainty around us, especially during these COVID times. What was normal, is now obsolete or transformed. The pandemic ushered in new business models and … Continue reading You Can’t Take the Thinking Out of Knowledge Work
Simon Ruscoe February 1, 2021 As a scarecrow Worzel Gummidge (the old, scary 1970s one with Jon Pertwee and not the new cool BBC version with Mackenzie Crook) had a ‘special’ heads he would put on for important jobs. Worzel’s extra heads gave him insights, experience and wisdom to help save the day. If Worzel … Continue reading Thinking About the Future of Work Is Easy If You Put Your Remote Worker Head On
Steven Imke January 23, 2021 From my perspective as a business mentor to thousands of entrepreneurs, I have come to the conclusion that many business owners, politicians, and voters suffer from a similar problem. However, for a long time, while I could see the issue, I could not easily explain it in terms that most … Continue reading And Then, What Will Happen? – Getting Beyond Stage-One Thinking in Business
Hannah Squires December 7, 2020 As the COVID pandemic has gone on, many film and television productions have shut for large periods of time, but the advertising industry has proven to be remarkably resilient. It turns out that companies still need the opportunity to market and promote! However, there have been many changes to the … Continue reading Thinking of Making Video Content During COVID? What You Need to Know!
Dave Brock September 21, 2020 Recently, the NY Times had a fascinating article: “Faces Of Power, 80% Are White As The Country Gets More Diverse.” There were a couple of interesting data points, of the 25 highest value publicly traded companies in the US, only 6 were people of color, none were women. In the … Continue reading Thinking About Diversity and Inclusion
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy