Tag Archives: Thinking

Thinking of Using SharePoint for Project Management? Read These User Stories First

Kevin Senior — December 4, 2018 Follow @Glasscubes — December 4, 2018 When it comes to project management, the tools you use make all the difference. Choosing an appropriate methodology is important, sure. But you must have the right tools to support that choice. As a widely used tool among many organizations, SharePoint is often … Continue reading Thinking of Using SharePoint for Project Management? Read These User Stories First

Building your martech stack: Try design thinking to identify the right solutions

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’ Robin Kurzer on October 2, 2018   Tony Byrne thinks that technology should not slow marketers down. But, he says, many marketers feel just that. “Getting the right technology isn’t … Continue reading Building your martech stack: Try design thinking to identify the right solutions

Here’s why you should start thinking of content marketing as an SEO strategy

SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy

Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

Scale local by thinking vertically: 75 ways to orient a local campaign

Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Megan Hannay on September 6, 2017   One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, … Continue reading Scale local by thinking vertically: 75 ways to orient a local campaign

How Businesses Today Can Use Design Thinking to Drive Better Performance and Results

Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results

Thinking of Franchising Your Small Business? Here Is What You Need To Know

Megan Ritter — August 22, 2017 Follow @megmarieritter — August 22, 2017 freephotocc / Pixabay If your small business has found success, you’re probably asking yourself – what’s next? You’re always going to be limited with a single location. If the demand for your products/service is scalable (it could exist and succeed regardless of the … Continue reading Thinking of Franchising Your Small Business? Here Is What You Need To Know

Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017     Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about

Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about