Tag Archives: Thinking

How user stories and design thinking can make us better martech buyers

Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers

Design thinking starts with redefining the role customers play in your product strategy

To develop a customer-led design philosophy, companies must change its approach to improve collaboration with engineers and marketing teams. Jeremy Korst on February 19, 2020 Google the term “design thinking” and you’ll get around 1.5 billon results. It’s one of the most searched terms in business today as companies and marketers look to put the … Continue reading Design thinking starts with redefining the role customers play in your product strategy

Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business

Marc Andre — February 19, 2020 Free-Photos / Pixabay If you have an entrepreneurial mindset, there are countless types of business that you could start and many different business models to follow. Although traditional brick-and-mortar businesses are certainly an option, there are several reasons why owning an online business is very enticing. Let’s look at … Continue reading Thinking of Starting a Business? Here are 5 Reasons Why You Should Consider an Online Business

Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

Christiaan Verwijs — February 6, 2020 A while ago, I received an interesting scientific article from Gunther Verheyen titled “Getting Things Done: The Science Behind Stress-Free Productivity” (Heylighen & Vidal, 2007). The article discusses possible scientific explanations for the success of a personal productivity approach called “Getting Things Done” (GTD; Allen, 2001). The authors apply … Continue reading Thinking By Sprinting: What Cognitive Science Tells Us About Why Scrum Works

How To Turn Bad Staff Into Awesome Staff (Radical Thinking For Bosses)

Maini Homer — February 6, 2020 Photo by You X Ventures on Unsplash I’ve been in business for myself for over 21 years and one of the hardest challenges I’ve faced is getting decent staff. I know I am not alone in this plight… Just about every business owner I’ve ever spoken to, when asked, … Continue reading How To Turn Bad Staff Into Awesome Staff (Radical Thinking For Bosses)

Pro Tip: The critical and delicate relationship between design thinking and customer empathy

It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Short-term thinking has negative effects on your cost-per-acquisition budget

As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals. Garrett Mehrguth on December 16, 2019 We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us … Continue reading Short-term thinking has negative effects on your cost-per-acquisition budget

What Innovative Leaders Know About Creative Thinking

Jeanne Hardy — November 21, 2019 Follow @creativebizinc TeroVesalainen / Pixabay The biggest misconception surrounding creativity is that it is an inherent talent. In reality, creativity is a discipline that can be learned and honed. As a business leader, it’s a skill that you will use and strengthen every day. Simply put, creativity is the … Continue reading What Innovative Leaders Know About Creative Thinking

Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year

John Rampton — October 30, 2019 Freelance work has become more and more popular in today’s age as a way to generate sustainable income versus the traditional job. With the growing ease of remote work and the increasing urge to work for oneself, it makes sense. This is especially the case given that skills like … Continue reading Thinking of Starting to Freelance? Here Are 6 Tips to Start Making Sustainable Income Within a Year