Kevin DolanAugust 20, 2015 I’ve spent the past 5 years talking to digital marketers, social strategy teams, media buyers and community managers and one thing that still remains very top of mind is “ What is the ROI of Social Media?” It is no longer a question for big brands- they need to have a … Continue reading The Currency of Social Media Insights: 4 Things You Need to Know
Tag Archives: Things
6 Things to Consider When Choosing Email List Technology
Renee ShupeAugust 19, 2015 One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to … Continue reading 6 Things to Consider When Choosing Email List Technology
Want More Engagement in Social? Focus on These 5 Things
Pam McBrideAugust 18, 2015 “Engagement” has been a buzzword in the social media marketing space for years, and it has remained part of the vocabulary for a reason: it matters. Measuring success on social can be difficult, especially when attempting to affix a dollar figure. Engagement metrics – retweets, shares, likes, replies, clicks – are … Continue reading Want More Engagement in Social? Focus on These 5 Things
Why I’m Wrong About These Things That Are Wrong With Instagram
Wouldn’t a native regram feature be nice? How about the ability to add links? Easier multiple account management? An Instagram wish list. Danny Sullivan on August 18, 2015 Evan Lorne / Shutterstock.com This year marked a return for me to Instagram, where my account had largely been dormant. I’ve greatly enjoyed my time on the … Continue reading Why I’m Wrong About These Things That Are Wrong With Instagram
3 Things You Need to Know About Facebook Pages
Jennifer BakerAugust 14, 2015 One of the most common questions about managing a business’ presence on Facebook is managing with duplicate profiles, accounts that were set-up incorrectly, or unclaimed pages. This article will address the difference between Facebook personal profiles and pages, unclaimed pages, and merging duplicate accounts. Personal Profiles vs. Pages A Facebook personal … Continue reading 3 Things You Need to Know About Facebook Pages
5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns
Katie StowAugust 12, 2015 My dad can be best described as ‘old school’. He’s not the most technology-savvy individual. He has been known to once or twice ‘lose the interweb’ – by minimizing a page – and scares himself with an accidental selfie on a regular basis. However, his most memorable digital blunder happened when … Continue reading 5 Things You Need to Know About Social Media So You Won’t Look Stupid in Front of the Interns
3 Things Social Media Managers Can Learn From Filmmakers
Gina HallAugust 12, 2015 At more than a century old, filmmaking is an ancient art compared to social media. In the last one hundred years, filmmakers have developed and honed storytelling techniques that have become de rigeur in the industry. For social media managers trying to tell a story about their brands can learn a … Continue reading 3 Things Social Media Managers Can Learn From Filmmakers
3 Things Your Business is (Still) Getting Wrong About Social Media
Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
4 Things Your Business Can Do to Make Google Love You
Dan SteinerAugust 9, 2015 Google is like the godfather of the Internet. If it loves you, great things will follow. If you’re in Google’s doghouse however, you have an uphill battle proving to it that you don’t belong there. Google’s Internet Kingdom stems from it being the single most used search engine in the world, … Continue reading 4 Things Your Business Can Do to Make Google Love You
5 Things to Know About Ecommerce
Rodney SalazarAugust 6, 2015 Years ago, if you wanted to set up an eCommerce site, you would have had to raise capital and hire expensive designers and programmers. Today, the situation is much different. Thanks to helpful tools and software platforms, just about anyone can set up an online store. Rather than spending months in … Continue reading 5 Things to Know About Ecommerce
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