Tag Archives: These

What is sales enablement and how do these platforms help bridge the marketing-sales divide?

These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today’s digitally focused B2B buyer. Pamela Parker on February 18, 2022 As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, … Continue reading What is sales enablement and how do these platforms help bridge the marketing-sales divide?

Watch these mutations in the digital marketing space

Retailers adopt adtech, brands become publishers, data and AI are everywhere. The advertising industry is changing. Chris Wood on February 11, 2022 Good morning, Marketers, the advertising landscape is getting mythical. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate … Continue reading Watch these mutations in the digital marketing space

What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

By Connie Lin January 28, 2022 We could write essays about the beating that retail has suffered over the past decade (see: COVID-era bankruptcies, supply-chain throttling, the pre-pandemic mall-pocalypse), but not today! Right now, we’re here to focus on the positives—of which, lucky for us, there are plenty. For example, take this list of top … Continue reading What retail apocalypse? These 10 brands are proving physical stores still matter in 2022

CMOs, put these 4 trends at the top of your agenda for success this year

The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work Grammarly on January 26, 2022   It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to … Continue reading CMOs, put these 4 trends at the top of your agenda for success this year

Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy

Laura Krajewski January 10, 2022 For nearly two years, companies have had to meet the flexible needs of their employees. Remote work is here to stay for many industries, but even more so, the future is a flexible workforce. In order to retain top talent, employers must be ahead of the curve to meet new … Continue reading Boost Your Flexible Workforce in These 5 Steps: Preparing Your Contact Center for the Gig Economy

To the 9 Million+ Covidpreneurs, Please Ask These 3 Questions

Samuel Sanders December 17, 2021 ar130405 / Pixabay The coronavirus pandemic has caused a surge in entrepreneurship. Since December of 2019, there have been over 9.5 million new businesses formed according to the U.S. census. Some of those founders are first-time founders or are brand new to the entrepreneurial world. If that is you, I … Continue reading To the 9 Million+ Covidpreneurs, Please Ask These 3 Questions