Two experts discuss virtual worlds and how marketers can connect with metaverse users. Chris Wood on October 20, 2022 Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse, according to two experts who spoke at The MarTech Conference. That’s why it’s on the to-do … Continue reading What is the metaverse and how can we get there?
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‘There is still work to be done’: 3 experts weigh in on Biden’s student loan forgiveness
August 26, 2022 By Terri Friedline, Dominique Baker, and John W. Diamond President Joe Biden announced a program to provide student debt relief to millions of borrowers of federal loans. The plan would offer up to $10,000 in forgiveness for people who earn less than $125,000 annually—$250,000 for couples—and up to $20,000 for Pell Grant … Continue reading ‘There is still work to be done’: 3 experts weigh in on Biden’s student loan forgiveness
Why 7Taps is the best microlearning tool out there
By Jeremy Caplan July 05, 2022 This article is republished with permission from “Wonder Tools,” a newsletter that helps you discover the most useful sites and apps. Subscribe here. 7Taps is the best tool I’ve encountered for creating a quick microcourse. A microcourse is a miniature learning experience. It’s useful anytime you want to teach or explain … Continue reading Why 7Taps is the best microlearning tool out there
Is There A Reliable Standard To Measure Social Media Engagement?
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
Is That All There Is?Clubhouse
Achim Nowak August 17, 2021 Peggy Lee has been on my mind. Last Wednesday, I recorded a podcast chat, not yet released, with Miami’s global branding guru Bruce Turkel. Bruce and I talked about his new book, titled “Is That All There Is.” A riff on the classic Peggy Lee song. In my monthly meet-up … Continue reading Is That All There Is?Clubhouse
Is There Really a “Best Time” to Post on Social Media?
Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?
Freelancing: All There Is to Know
Jibran Qureshi November 6, 2020 The gig economy has opened a whole new realm of business opportunities around the world. Freelance work happens to be one of the many business opportunities the digital age is providing. The UK economy has witnessed a massive influx in the freelance career over the last few years. Young graduates … Continue reading Freelancing: All There Is to Know
Paid Advertising Methods: Is There Anything New For 2021?
Renu Sharma October 20, 2020 Are you looking for ways to skyrocket brand awareness and reach in a short period? Do you want to attract qualified website visitors and convert them into customers? Or perhaps you’d like to connect with potential customers who’ve already visited your website once? If your answer to any of the … Continue reading Paid Advertising Methods: Is There Anything New For 2021?
There is No More Marketing, Just Sales
Diaz Nesamoney October 16, 2020 Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer function on their own as consumer habits change. Stay at home orders have led more consumers to shop online, forcing marketers to devote more attention to their eCommerce strategy. Because of this shift, … Continue reading There is No More Marketing, Just Sales
SEM: Is There Value in the Google Guaranteed Program?
Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program?
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