Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. John Steinert on February 8, 2018 When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you … Continue reading There is no ‘I’ in successful ABM
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
Betsy Kent — October 10, 2017 Follow @bevisible — October 10, 2017 Shutterstock Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. … Continue reading Are There Too Many Coaches Out There?
Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
Christopher Jan Benitez — September 23, 2017 Follow @christopherjanb — September 23, 2017 Have you finally finished creating your site after so many cups of coffee? Or maybe you did it in just one sitting? Weeks after you launch, you’ll see that there are hundreds of visitors coming your way according to your analytics provider. … Continue reading Is There Something Wrong with Your WordPress Site’s Conversion Rate?
Steven Shattuck — September 20, 2017 Follow @stevenshattuck — September 20, 2017 StockSnap / Pixabay “Should our board members also donate to our organization?” A common question, with a near-unanimous answer from the top fundraisers and consultants in the sector: YES! Unfortunately, 100% board giving eludes too many nonprofits, despite it being a basic tenet … Continue reading There Is No Excuse For Not Having 100% Board Giving
Chris Cancialosi — September 18, 2017 Follow @gothamCulture — September 18, 2017 Sponchia / Pixabay As the war for talent rages across the land with no end in sight and as competition in the market continues to bubble over at a fervent pace, many business leaders are finding that they must cast an ever widening … Continue reading Remote Work Teams – There Are Many Fish In The Sea
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
Personal Branding Blog — July 24, 2017 — July 24, 2017 In this busy world, it’s more important than ever to find unique ways for you and your business to stand out. Selling yourself and your business might seem like a daunting task, but there are numerous ways to accomplish the task. Of course, having … Continue reading 10 Unique Ways to Get Your Name Out There