Bruce Hakutizwi — March 23, 2020 Since the retail apocalypse of 2010 when many North American brick-and-mortar stores closed their doors, retailers have been looking for alternative ways to sell merchandise. And, even though online seemed to be the new way to go, some retailers didn’t want to reject the concept of physical stores entirely. … Continue reading Is There Room for Pop-up Retail in Your Hometown?
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There
David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
Laura Patterson — September 17, 2019 Follow @LauraVEM — September 17, 2019 The Pressure to Prove Marketing Performance Persists There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high temperature enables carbon atoms to bond and create diamonds. … Continue reading There are No Diamonds Without Pressure: Making the Performance Journey
Tobin Lehman — June 30, 2019 Follow @gonewnorth — June 30, 2019 The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest … Continue reading Is There Such a Thing as “Too Much Email?”
Brian Basilico — April 25, 2019 Follow @bbasilico — April 25, 2019 One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess … Continue reading There is an Easy Button to Success, but Can You Afford It?
At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019 “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them.
Kaitlyn Hammond — March 21, 2019 — March 21, 2019 Most of us have a similar morning routine— we brush our teeth, have a cup of coffee, get dressed and head out to the office. Or do we? Is there something that the ultra-successful entrepreneurs do in the morning that is vastly different from the … Continue reading Is There Truth to the Morning Routines of the Successful?