Tag Archives: There

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Content Strategy

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs →

There are No Diamonds Without Pressure: Making the Performance Journey

Performance Management

Laura Patterson — September 17, 2019 Follow @LauraVEM — September 17, 2019 The Pressure to Prove Marketing Performance Persists There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high temperature enables carbon atoms to bond and create diamonds. … Continue reading There are No Diamonds Without Pressure: Making the Performance Journey →

There are 6 challenges every data-driven marketer faces. Here’s how to manage them.

Data Driven Techniques

At MarTech West, Nordstrom’s analytics expert Jason Mestrits shed light on how marketers can face down the challenges of creating an effective data-driven operation. Kyle Henderick on April 23, 2019    “This year will be all about AI.” “And don’t forget podcasts!” “And blockchain, live video and social commerce.” Every marketer has been a part … Continue reading There are 6 challenges every data-driven marketer faces. Here’s how to manage them. →

How Can I Drive Demand at a Tradeshow Without Being There?

Event Marketing

Heather Quitos — March 13, 2019 — March 13, 2019 In an increasingly digital world, investment in tradeshows may seem like less of a priority for marketing teams. But for many businesses, tradeshows are still a lucrative opportunity. In the B2B world, the show may be the only opportunity to get some face-to-face time with … Continue reading How Can I Drive Demand at a Tradeshow Without Being There? →

There is No Fold: Myth of the Scroll Below the Fold

Website Special Guidelines

Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold →

Has There Been a Proven Method to Stop Procrastination?

Productivity

Deanna Ritchie — December 19, 2018 — December 19, 2018 mohamed_hassan / Pixabay Procrastination is something that most people have faced at some point in their lives. For some reason, we as humans struggle to avoid things that are unpleasant. We delay the inevitable, especially when it’s unpalatable. And we even do the same procrastination … Continue reading Has There Been a Proven Method to Stop Procrastination? →

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