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Is There A Reliable Standard To Measure Social Media Engagement?

Social Media Engagement

Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement? →

Is There Really a “Best Time” to Post on Social Media?

Social Media

Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media? →

Paid Advertising Methods: Is There Anything New For 2021?

Advertisement Industry

Renu Sharma October 20, 2020 Are you looking for ways to skyrocket brand awareness and reach in a short period? Do you want to attract qualified website visitors and convert them into customers? Or perhaps you’d like to connect with potential customers who’ve already visited your website once? If your answer to any of the … Continue reading Paid Advertising Methods: Is There Anything New For 2021? →

SEM: Is There Value in the Google Guaranteed Program?

SEO And SEM

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program? →

Is There a Best Time to Send an Email?

Email Marketing Tips

Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email? →

There Is No Better Time to Reduce Your Business Expenses

Business Improvement

Dennis Dix August 7, 2020 In the uncertain economic times, people and institutions face a challenging future, where resources are stretched beyond their limits. Many are meeting this challenge with creativity and grit. Small businesses are especially vulnerable during unstable times. But, as revenue streams dwindle, some scrappy businesses have strategically tapped into smart technologies … Continue reading There Is No Better Time to Reduce Your Business Expenses →

Taking Your Business Online: 6 Tips and Tools to Get There

Business Development

Anthony Gaenzle — May 21, 2020 An online business comes with a different set of challenges that entrepreneurs and leadership teams must meet. In today’s digital world, online businesses face stiff competition. If you want to leverage the benefits of the internet and create an online business that stands out from the crowd, here are … Continue reading Taking Your Business Online: 6 Tips and Tools to Get There →

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