Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?
Dennis Dix August 7, 2020 In the uncertain economic times, people and institutions face a challenging future, where resources are stretched beyond their limits. Many are meeting this challenge with creativity and grit. Small businesses are especially vulnerable during unstable times. But, as revenue streams dwindle, some scrappy businesses have strategically tapped into smart technologies … Continue reading There Is No Better Time to Reduce Your Business Expenses
Anthony Gaenzle — May 21, 2020 An online business comes with a different set of challenges that entrepreneurs and leadership teams must meet. In today’s digital world, online businesses face stiff competition. If you want to leverage the benefits of the internet and create an online business that stands out from the crowd, here are … Continue reading Taking Your Business Online: 6 Tips and Tools to Get There
Bruce Hakutizwi — March 23, 2020 Since the retail apocalypse of 2010 when many North American brick-and-mortar stores closed their doors, retailers have been looking for alternative ways to sell merchandise. And, even though online seemed to be the new way to go, some retailers didn’t want to reject the concept of physical stores entirely. … Continue reading Is There Room for Pop-up Retail in Your Hometown?
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)
Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There
David DeCorte — January 8, 2020 One of the nation’s largest banks has been taking heat from customers in recent months. No, it’s not about unanticipated fees or problems with security. Instead, the issue is the bank’s sudden decision to cutoff a popular fintech service. According to the Wall Street Journal, PNC bank customers find … Continue reading Is There a Fight Brewing Between Fintech and Banks?
Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs
Laura Patterson — September 17, 2019 Follow @LauraVEM — September 17, 2019 The Pressure to Prove Marketing Performance Persists There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high temperature enables carbon atoms to bond and create diamonds. … Continue reading There are No Diamonds Without Pressure: Making the Performance Journey
Tobin Lehman — June 30, 2019 Follow @gonewnorth — June 30, 2019 The gap between consent and dissent seems to be narrowing in the world of email marketing. How we approach the problem could shape our email marketing future. The Ground is Not Moving Let it be known that email marketing is still the highest … Continue reading Is There Such a Thing as “Too Much Email?”