Heather Quitos — March 13, 2019 — March 13, 2019 In an increasingly digital world, investment in tradeshows may seem like less of a priority for marketing teams. But for many businesses, tradeshows are still a lucrative opportunity. In the B2B world, the show may be the only opportunity to get some face-to-face time with … Continue reading How Can I Drive Demand at a Tradeshow Without Being There?
Hilary Coles — December 31, 2018 — December 31, 2018 kreatikar / Pixabay If you’ve ever been involved in the creation of a website, you’ve almost certainly heard someone refer to the “fold.” In fact, they likely revered it, exalting its importance to epic levels. Maybe you, too, emphasized the impact content has when it’s … Continue reading There is No Fold: Myth of the Scroll Below the Fold
Deanna Ritchie — December 19, 2018 — December 19, 2018 mohamed_hassan / Pixabay Procrastination is something that most people have faced at some point in their lives. For some reason, we as humans struggle to avoid things that are unpleasant. We delay the inevitable, especially when it’s unpalatable. And we even do the same procrastination … Continue reading Has There Been a Proven Method to Stop Procrastination?
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC. Frederick Vallaeys on August 30, 2018 Bid management is not traditionally thought to be part of a marketing job so why … Continue reading There is no reason to manage bids manually
William Gadea — August 6, 2018 — August 6, 2018 You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. First, that a representative sample is obtained. Second, that … Continue reading There is Nothing Magical About 95% Statistical Significance
James Glover — June 18, 2018 Follow @coherentpath — June 18, 2018 Far too often in email, retail marketers take the ‘one-size-fits-all’ approach to promote new products. They pick the biggest trend of the season and promote it relentlessly to everyone. Unfortunately, this strategy of honing the most popular item of the moment can be … Continue reading There Are Balls and Strikes – How Do You Make the Right Call?
Graham Jones — April 29, 2018 Follow @grahamjones — April 29, 2018 Social media bias is well-known. The whole issue of political “echo chambers” which probably led to the election of Donald Trump and the outcome of the Brexit referendum has been widely debated. Similarly, the notion of echo chambers on Facebook, giving rise to … Continue reading Is There a Hidden Bias in Social Media That is Harming Your Business?
Angela Hausman, PhD — February 9, 2018 Follow @MarketingLetter — February 9, 2018 The infographic below is based on LinkedIn’s report of the marketing team of the future and highlights to changing landscape of digital marketing. Will the future for digital marketing look like the one we see today? If not, how will that future … Continue reading There is No Future for Digital Marketing
Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. John Steinert on February 8, 2018 When I saw this video of cadets helping each other scale a high wall, I was immediately struck by how planning, preparation and teamwork can clearly blow away making it up as you … Continue reading There is no ‘I’ in successful ABM
Greetje den Holder — January 26, 2018 Follow @GdenHolder — January 26, 2018 On January 16, 2018, YouTube announced major monetization changes. Creators must now accrue four thousand hours of watch time over the course of twelve months and reach a thousand subscribers to join YouTube’s Partner Program and qualify for monetization. This is a … Continue reading What Alternatives Are There for Small Creators on YouTube?