Catherine vanVonno January 13, 2021 jmexclusives / Pixabay Social media is a new way to reach customers, and every business that has found success with its audience has a solid digital marketing strategy. It also comes with other benefits, including increased visibility, customer and audience engagement, and increased website traffic and ranking. Billions of people … Continue reading Is There Really a “Best Time” to Post on Social Media?
Jibran Qureshi November 6, 2020 The gig economy has opened a whole new realm of business opportunities around the world. Freelance work happens to be one of the many business opportunities the digital age is providing. The UK economy has witnessed a massive influx in the freelance career over the last few years. Young graduates … Continue reading Freelancing: All There Is to Know
Renu Sharma October 20, 2020 Are you looking for ways to skyrocket brand awareness and reach in a short period? Do you want to attract qualified website visitors and convert them into customers? Or perhaps you’d like to connect with potential customers who’ve already visited your website once? If your answer to any of the … Continue reading Paid Advertising Methods: Is There Anything New For 2021?
Diaz Nesamoney October 16, 2020 Marketing as we know it is gone thanks to the current pandemic. Marketing teams can no longer function on their own as consumer habits change. Stay at home orders have led more consumers to shop online, forcing marketers to devote more attention to their eCommerce strategy. Because of this shift, … Continue reading There is No More Marketing, Just Sales
Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program?
Thomas Griffin August 12, 2020 Email marketing is the most effective and popular digital marketing method for boosting revenue. However, it does need several ‘ingredients’ to create a great campaign that leads to conversions. You need to segment your email list, authenticate your email, and create an awesome subject line. Personalizing your content by addressing … Continue reading Is There a Best Time to Send an Email?
Dennis Dix August 7, 2020 In the uncertain economic times, people and institutions face a challenging future, where resources are stretched beyond their limits. Many are meeting this challenge with creativity and grit. Small businesses are especially vulnerable during unstable times. But, as revenue streams dwindle, some scrappy businesses have strategically tapped into smart technologies … Continue reading There Is No Better Time to Reduce Your Business Expenses
Anthony Gaenzle — May 21, 2020 An online business comes with a different set of challenges that entrepreneurs and leadership teams must meet. In today’s digital world, online businesses face stiff competition. If you want to leverage the benefits of the internet and create an online business that stands out from the crowd, here are … Continue reading Taking Your Business Online: 6 Tips and Tools to Get There
Bruce Hakutizwi — March 23, 2020 Since the retail apocalypse of 2010 when many North American brick-and-mortar stores closed their doors, retailers have been looking for alternative ways to sell merchandise. And, even though online seemed to be the new way to go, some retailers didn’t want to reject the concept of physical stores entirely. … Continue reading Is There Room for Pop-up Retail in Your Hometown?
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)