Phil SingletonJanuary 6, 2015 2014 was an eventful and exciting year for small businesses. Of course the same thing can be said for every year! I’ve asked ten highly experienced small business marketing experts from around North America to share their predictions for 2015 and the challenges and opportunities they foresee in the coming year. … Continue reading 10 Small Business Marketing Experts Share Their Predictions For 2015
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What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
Mobile marketing is top of mind for many, along with content, video and social all playing an integral role in the coming year. Amy Gesenhues on December 18, 2014 What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From … Continue reading What Does The Future Hold For Marketers? 16 CMOs Share Their Predictions For 2015
University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
How Brands Can Use the Platform of Instagram and Optimize Their Marketing
Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing
8 Ways E-Commerce Businesses Can Use Pinterest to Their Advantage
Young Entrepreneur Council November 23, 2014 What is one way e–commerce businesses can glean useful customer/market information via Pinterest? 1. Describe With Detail Often you’ll see Pinterest accounts that are done in such haste that they don’t even bother adding descriptions to their pins. This is the most blatant way a company can say, “I … Continue reading 8 Ways E-Commerce Businesses Can Use Pinterest to Their Advantage
Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher
By Ian Dainty, Published October 16, 2014 I wanted to talk to you today about something that is very dear to my heart and hopefully dear to your heart too. Background First of all, I am Canadian, and much of what I say here is about Canadian companies, but I know this struggle also applies … Continue reading Why B2B Businesses Owners Struggle To Grow Their Businesses From 7 Figures To 8 Figures And Higher
8/10 kids know their parents worry about money
Parents in Wales and the West are almost twice as likely to borrow from their kids as the national average Parents are unaware of how well children are picking up on their money concerns, according to new figures from Halifax’s annual Pocket Money survey. The biggest survey of its kind in the UK, this is … Continue reading 8/10 kids know their parents worry about money
Is Email Marketing Dead?
Email marketing has gotten harder, there’s no question about that. Yes, I agree that your audience is being bombarded with ads day and night and that makes it much more difficult to cut through the clutter. However, you just need to give them an even bigger reason to click on your email. The responsibility is … Continue reading Is Email Marketing Dead?