Olivia Taylor — February 18, 2019 Follow @otaylor771 — February 18, 2019 The finance industry is never predictable. It’s a world of topsides and downsides that affect global businesses in more ways than any other factor. With so many parameters around the world contributing to the financial waves, it’s really difficult for businesses to remain … Continue reading Top Reasons Why Financial Consultants are Embracing AI for Their Clients
‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019 At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy
James Scherer — December 28, 2018 — December 28, 2018 Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it’s even better even than advertising. But if nobody opens your email, what’s the point? Your offers don’t get seen. Your links don’t get clicked. Sales … Continue reading Increase Email Open Rates: Email Experts Give Their Top Strategies
It’s time publishers caught up to marketers on the personalization front. These three strategies can help. Jason Downie on December 27, 2018 Advertisers are keenly aware of the power of personalization. Personalized digital ads deliver up to 3x the consumer engagement of non-personalized ads. Some 69 percent of marketers say personalization is their top priority. … Continue reading Publishers using real-time data can help their bottom line, here’s how
Dave Schoenbeck — December 20, 2018 Follow @daveschoenbeck — December 20, 2018 Have you ever felt like you hate your boss? Anyone who’s worked more than one job in their lifetime can say they’ve had some horrible bosses at some point. When you think about what made you hate your boss, chances are some pretty … Continue reading 4 Reasons Why Workers Hate Their Boss
Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018 The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Brian Basilico — November 26, 2018 Follow @bbasilico — November 26, 2018 Tumisu / Pixabay So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try … Continue reading 5 Common Mistakes People Make With Their Websites
Paul Owolabi — November 21, 2018 — November 21, 2018 Founded in June 2009, Quora has grown as a platform where individuals and businesses provide value to others through questions and answers. According to the latest statistics from the co-founder, there are 200 million monthly users of this platform. Quora has grown tremendously and smart … Continue reading 5 Experts Share Their Quora Marketing Success Tips
Dhaval Sarvaiya — November 19, 2018 Follow @dhaval1sarvaiya — November 19, 2018 rawpixel / Pixabay There is a new force in the making. A new breed of entrepreneurs. They think big, start small, grow big and then, they change the world. When we say entrepreneurs, I am not referring only to industry veterans who have … Continue reading New Age Entrepreneurs are Killing it with Their Customer-Centric Approach
