by Patrick Hutchison May 24, 2016May 24, 2016 Google has made a historic change to its creative format with the introduction of a mobile optimized format called “Expanded Text Ads” (ETA). In this post, we provide information to help you understand what’s changing, why it’s a positive thing, and how to automatically make your existing … Continue reading Google’s Expanded Text Ads – Things to Know and What to Do Now
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
by James Bryant April 26, 2016April 26, 2016 Imagine you’re reading a story. It’s an interesting story. It’s about how someone turned their life around. You’re feeling pretty drawn in, but at any time you know you can put it down and walk away. Now imagine you’re watching a video of that person telling their … Continue reading Why Case Study Videos Beat Plain Text Every Time
By Stephen Moyers April 26th, 2016 Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands … Continue reading Think Outside the Text: How to Diversify Content for Better Visibility
by Graham Jones April 12, 2016 Follow @grahamjonesApril 12, 2016 How much text do you have to accompany your videos? There is a school of thought that you need lots of text together with a video. The notion is that unless people can get an idea of what the video is about, they are unlikely … Continue reading 3 Surprising Reasons You Don’t Need Text With Video
by Miranda Paquet March 12, 2016March 12, 2016 Email marketing messages come in two different forms — HTML email and plain text email. What’s the difference between the two and which works better for your business? Here’s what you need to know: What is an HTML email? An HTML email is what you typically see … Continue reading 4 Benefits of Using HTML Over Plain Text for Your Email Marketing
by Elna Cain March 1, 2016March 1, 2016 Technology is fluid – it’s constantly changing in response to the ebbs and flows of new inventions. With the advent of the smartphone and all of its advancements since then, we’ve seen Internet advertisements change structure and function. Google’s primary mission is to “solve search problems…[and do … Continue reading How Effective Are Your Google Text Ads?
by Jennica Torio February 24, 2016February 24, 2016 Text ads have been on the right side of a Google search engine results page (SERP) for about 16 years, but no longer. On February 19, Google moved ads to either the top or bottom of the list of organic results, and many business owners are worried … Continue reading How Google’s Text Ad Changes Will Affect Your Business
by David Wilson December 10, 2015December 10, 2015 The argument against rich HTML emails used to center around how they couldn’t be supported across mobile channels, but advances in technology have eliminated many of those barriers. However, now that rich HTML email is a viable option, is it always the most effective approach for your … Continue reading When is Less More? Plain Text vs. HTML Emails
Terez BaskinOctober 24, 2015 I stumbled on to Alternative Text or Alt text as it is affectionately known. I didn’t know it at the time, but it is the secret weapon of gaining long term SEO love. I started my first blog, Dbabetta.com, in January of 2009, but it didn’t start to take shape until … Continue reading How I Stumbled on Image SEO via Alt Text
