Michelle Morgan November 9, 2021 In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the … Continue reading 7 Things You MUST Do Before Expanded Text Ads Go Away
Desiree Johnson September 30, 2021 Reddit is one of the largest social media networks in the world. With more than half a billion posts every day, knowing how to post on Reddit can help your organization reach its target market. The attraction of the platform is how easy it is to post and connect with … Continue reading How to Post on Reddit: Post Content and Link Text
Desiree Johnson September 23, 2021 SMS marketing is an avenue little exploited by marketers. But did you know that the average person checks their phone 160 times per day? That is more than social media and email combined. Developing a mobile SMS marketing drive could empower you to access a larger audience and create a … Continue reading SMS Marketing: A Guide in Text Advertising and Campaign
Kristen McCormick September 7, 2021 Back in March when Google replaced expanded text ads (ETAs) with responsive search ads (RSAs) as the default ad type for Search campaigns, we all had a feeling that ETAs might be on their way out. And sure enough, on August 31, Google announced that it is sunsetting ETAs as … Continue reading Expanded Text Ads Are Over. Here’s What It Means
Arik Hanson October 30, 2020 How many text messages have you received from Republican or Democrat operatives in the last few weeks? For me, it’s probably north of 500. For real, stop with the text messages! Interestingly enough, I seem to have found my way on a Republican list–I get no fewer than 20 messages … Continue reading What I Learned About Digital Short-form Content From 2,462 Republican Recruitment Text Messages
Brian Mikes October 25, 2020 At the bottom of this article I share a number of super secret Ninja ways to sell more of your products… But, before I get to those Ninja Secrets, we MUST talk about Amazon Prime day! Amazon Prime Day just ended… and let me tell you, 2020 was one for … Continue reading Exposed! Sell More on Amazon with Text Marketing
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
Chintan Zalani — May 14, 2020 You’ve probably already received text messages from companies. But have you ever considered SMS marketing for your brand? If you haven’t, then these statistics should do the trick: Globally almost three billion people use smartphones – that’s about one in three people on the planet, Gartner quotes various sources … Continue reading 5 Best Practices for Text Message Marketing
Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
