Tag Archives: text

Text messaging is the most effective marketing channel most retail brands aren’t using

More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using

Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Ana Gotter — March 31, 2020 Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how … Continue reading Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You