Brian Mikes — July 2, 2019 Follow @betwext — July 2, 2019 Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… This tells me one thing… texting is incredibly popular! So, if you’re a business … Continue reading Text Marketing Basics: How to Create Great SMS Marketing Campaigns
Ben Duchesney — August 14, 2018 — August 14, 2018 Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email … Continue reading How Your Headline Can Draw Customers Into Your Email Body Text
By Qhubekani July 31st, 2018 Getting your emails opened these days is tough. Inboxes are clogged. Typically, a person receives over 100 emails per day. Plus, we live in a crazy-busy world and attention spans are getting shorter and shorter. People are choosy and overprotective of their time. They’ll skip anything they feel won’t add … Continue reading How To Boost Email Open Rates With Magnetic Preheader Text (The Ultimate Guide)
Brian Mikes — June 12, 2018 Follow @betwext — June 12, 2018 Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV and print ads being the best forms … Continue reading 8 Best Practices Every Text Marketer Should Follow
Young Entrepreneur Council — May 17, 2018 Follow @YEC — May 17, 2018 Texting is a popular means of communication: It’s quick, it gets an idea across and it’s convenient. But organizations can trip up when they’re trying to share news, which is why we asked the following: Is there a bad time for communicating … Continue reading 9 Times You Shouldn’t Text Clients – And Why
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. Joe Martinez on May 14, 2018 While shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you … Continue reading Improving e-commerce text ads with ad customizer data feeds
Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using?
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. Pauline Jakober on January 23, 2018 While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are … Continue reading 15 PPC pro tips for writing text ads
Ana Gotter — October 12, 2017 Follow @ana_gotter — October 12, 2017 We already know that more people prefer to watch videos instead of reading text. But what about text in videos? How much text, if any, should be used? Though the emphasis is on the visual when it comes to videos, the text we … Continue reading How Much Text Should I Use in My Videos?