Google Algorithms Can Tell When Sources Agree On Facts by Laurie Sullivan @lauriesullivan, August 11, 2022 Google designs its ranking systems to serve relevant information from the most reliable sources that demonstrate expertise, authoritativeness and trustworthiness. The latest artificial intelligence (AI) model, Multitask Unified Model (MUM), helps by identifying and prioritizing signals related to reliability. … Continue reading Google Algorithms Can Tell When Sources Agree On Facts
Stories sell — whether you’re explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency’s value. CallRail on July 11, 2022 In 2009, anthropological researchers made $ 8,000 on trinkets for which they paid just $ 1.25 each. What made these … Continue reading How to tell a story with data and elevate your client reporting
By Shalene Gupta June 08, 2022 President Kennedy signed the Equal Pay Law in 1963, but the gender wage gap still persists almost 60 years later, and some estimates suggest it will take another 40 years to close the gap. However, some cities are doing a better job than others at closing … Continue reading What is the gender wage gap in your city? This online calculator will tell you
Google’s NBA-Related Search Trends Tell Marketers What They Need To Know by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2022 Viewership for the 2022 National Basketball Association (NBA) Finals Game 1 rose 37% this year, compared with last, according to Nielsen. NBA Finals Game 1, where the Boston Celtics defeated the Golden State Warriors 120-108, … Continue reading Google’s NBA-Related Search Trends Tell Marketers What They Need To Know
How to Tell Whether It’s Time to Expand Your Business Brad Anderson / 13 May 2022 You started your company with a bankable idea, a tiny space, and an even smaller group of employees. Like many entrepreneurial beginnings, maybe it was just you and one other person in a home office or garage. But … Continue reading How to Tell Whether It’s Time to Expand Your Business
10 Things Web Designers Want to Tell SEOs Charu Mitra Dubey / 23 Mar 2022 Building a website is easy but building a website that stands out is NOT easy. There are many things that a great website needs. And the most important of those things are — design and SEO. That’s why web … Continue reading 10 Things Web Designers Want to Tell SEOs
By Clint Rainey March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you
Connecting The Dots In Marketing Measurement To Tell A Story To Your Board by Renee Spurlin , March 11, 2022 When was the last time your board, or top execs, asked how many impressions a campaign received? Or what type of blog content is performing best? I’m guessing never! Yet many marketing performance reports … Continue reading Connecting The Dots In Marketing Measurement To Tell A Story To Your Board
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience. Chris Wood on January 13, 2022 Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t speak … Continue reading How to tell an effective data story: Tips from Nancy Duarte
5 Way To Tell If Your Website Works by April Obeidzinski , August 26, 2021 The following was previously published in an earlier edition of Marketing Insider. Aside from the obvious indicators of a bad website, such as only having a single landing page, bad copy, or poor visuals, here are ways to determine … Continue reading 5 Ways To Tell If Your Website Works
