At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert. David Crane on April 2, 2015 Day 1 of MarTech San Francisco didn’t disappoint. Well, there were a couple disappointments; you know, the presentations that drone on about how we marketers … Continue reading Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
Ben DonkorMarch 31, 2015 How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how … Continue reading Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Gail OliverJanuary 29, 2015 Don’t you love people who try to sell their social media marketing skills based on their number of followers? A lot of people have even taken their allegedly huge list of followers and used it to become product influencers and ambassadors. Before you fall for some of these claims, here is … Continue reading How to Tell if Someone Really Is a Social Media Marketing Expert
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?
by Catharine P. Taylor, October 18, 2014 The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. And to think that cable companies used to deny that cord-cutting was … Continue reading Tell Me This: Is It Possible to Still Get Organic Reach?
By Zach Heller, Published October 9, 2014 If you’re doing email marketing, you’re doing the right thing. But just sending out emails isn’t enough. The next step is learning how to track and analyze your email marketing successes and failures so that you can be sure that it’s working, and work to improve the … Continue reading How To Tell If Your Email Marketing Is Working
By Aurelie Chazal, Published October 9, 2014 What being customer centric really means? That’s actually a very good question. To answer it let me tell you a story, the story of the company with one of the most customer centric strategies in the world: Zappos From Shoes to Customers, the Zappos’ fairytale: Once upon a … Continue reading Building A Customer Centric Strategy. A “Show, Don’t Tell” Approach!
