How Virtual Space Technology has Changed the World Since 1962 Jonas Gray / 09 Mar 2023 Don’t be fooled — there’s nothing new about virtual spaces, which are essentially spaces online where any number of users and devices can interact. The notion of “virtual spaces” actually dates back to the origins of the Internet … Continue reading How Virtual Space Technology has Changed the World Since 1962
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology
3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages Calendar / 13 Jan 2023 With staff shortages affecting every sector, it’s more important than ever for businesses to invest in technology that supports their employees and makes it easier for teams to do more with less. As worker shortages affect companies in every sector, … Continue reading 3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages
Microsoft invests $1 billion in Elon Musk-founded OpenAI Christine Fishe @cfisherwrites Today, Microsoft announced that it’s investing $1 billion in the Elon Musk-founded company OpenAI. The two companies will work together to bring supercomputing technologies and AI to Microsoft Azure. And OpenAI will run its services exclusively in Microsoft’s cloud. Ultimately, the partners hope … Continue reading Microsoft is reportedly integrating ChatGPT’s technology into Bing
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation
