Tag Archives: Technical

Where Ecommerce Implements Technical SEO/Schema

Where Ecommerce Implements Technical SEO/Schema by Laurie Sullivan  @lauriesullivan, August 1, 2023 Marketers at ecommerce companies are preparing much earlier this year for the holidays, but some are challenged to keep up with the ever-changing search engine results page (SERP).  BrightEdge shared recommendations for search engine optimization (SEO) marketers focused on ecommerce based on what … Continue reading Where Ecommerce Implements Technical SEO/Schema

Why CMOs must cross the technical divide

Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023  Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide

Why martech integration needs more than technical skills

In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration. Gene De Libero on August 19, 2022 Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while … Continue reading Why martech integration needs more than technical skills

Basic SEO to Beginner’s [2020]: Onpage, Offpage & Technical 

Sugandha Bansal September 3, 2020 Search engine optimization helps you to leverage your business with the organic search results on search engines like Google, Bing, Yahoo and more. The ultimate SEO checklist has various dimensions to work and improve ranking and traffic with the enhancement of user experience. I will explain the basic and the … Continue reading Basic SEO to Beginner’s [2020]: Onpage, Offpage & Technical