Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. Frans Riemersma on March 13, 2025 Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most … Continue reading How B2B and B2C brands adopt genAI — same tech, different strategies
Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI. Constantine von Hoffman on February 18, 2025 Last week, OpenAI CEO Sam Altman announced ChatGPT users will have unlimited access to its upcoming GPT-5 release free of charge. He said it is being done … Continue reading DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI
Investments In Connected Commerce, Tech Stacks Rise To $585B by Laurie Sullivan , Staff Writer @lauriesullivan, January 30, 2025 Online channels will completely overtake offline channels this year. Offline overall will decline by an estimated 5.5% year-over-year by the end of 2025, while online marketing spend will grow by 12.3% — with data, analytics and data … Continue reading Investments In Connected Commerce, Tech Stacks Rise To $585B
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. Constantine von Hoffman on January 27, 2025 DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for … Continue reading What is DeepSeek? A boon for marketers and a threat to Big Tech
January 14, 2025 Tech leaders face a fork in the AI road: Build or buy? Each has advantages, but avoiding the harder path of building may bite you in the end. BY Raphael Ouzan Recently, I was invited to speak on stage at Insight Partner’s ScaleUp:AI conference for a panel aptly titled “Build versus Buy.” It … Continue reading Tech leaders face a fork in the AI road: Build or buy?
January 09, 2025 Google, Microsoft, Meta, Apple: Here’s a list of Big Tech companies and CEOs donating millions to the Trump inauguration The money is pouring in as Silicon Valley bosses including Mark Zuckerberg and Jeff Bezos are angling for favor with the incoming administration. BY Jennifer Mattson Google and Microsoft are the latest tech companies … Continue reading Google, Microsoft, Meta, Apple: Here’s a list of Big Tech companies donating millions to the Trump inauguration
January 04, 2025 Marketing for cybersecurity tech is often fear-based. Here’s how that backfires Over time, this can breed apathy and resentment. Users might disengage, believing that no matter what they do, they’ll always be at risk. BY The Conversation You have likely seen multiple ads for products and services designed to make you more secure … Continue reading Marketing for cybersecurity tech is often fear-based. Here’s how that backfires
If you’re stressed about your finances during the holiday season, modern technology can help. Here’s how mobile apps and AI can help you enjoy your holidays on a budget. BY Emily Guy Birken Planning ahead for the holiday season will help you stay on budget—but who actually does that? We’re much more likely to white-knuckle our … Continue reading 3 tech hacks to help you manage your holiday spending this year
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage? Scott Gillum on November 27, 2024 As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, … Continue reading Will big tech burst the AI bubble?
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. Annette Franz on November 26, 2024 Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s … Continue reading 9 things to assess when auditing your CX tech
