Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
Tag Archives: Tech
IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. Constantine von Hoffman on October 23, 2025 The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global … Continue reading IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip
August 29, 2025 Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip BY Reuters China’s Alibaba has developed a new chip that is more versatile than its older chips and is meant to serve a broader range of AI inference tasks, the Wall Street Journal reported on Friday, citing people familiar … Continue reading Chinese tech giant Alibaba aims to fill Nvidia void with its new AI chip
The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
The best Labor Day sales you can still get today from Apple, Dyson, Sony and others You can still get hundreds off laptops, robot vacuums, headphones and more thanks to these Labor Day deals. Valentina Palladino Photo by Nathan Ingraham / Engadget Labor Day may bring about the unofficial end to summer, but on the … Continue reading The best Labor Day sales for 2025: Save on tech from Apple, Sony, Shark and others
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here’s how to shift from optimization to reinvention. Melissa Reeve on April 21, 2025 Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked … Continue reading Why mindset, not just tech, defines AI success in marketing
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it’s not just AI, it’s a new role for physical stores and changing shopping behaviors changing retail. Mike Pastore on March 24, 2025 The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” … Continue reading As retail evolves, so too do physical stores and retail tech
DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs
March 19, 2025 DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs BY Mark Sullivan Technology Transformation Services (TTS), a high-tech consulting group housed within the General Services Administration (GSA), is tasked with helping agencies modernize their internal systems and public-facing websites. In the past, the group has had the resources and … Continue reading DOGE is demanding ‘wins’ from this elite government tech group—while promising major layoffs
5 email marketing tech essentials for 2025 success
From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed. Alexander Melone on March 17, 2025 Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your … Continue reading 5 email marketing tech essentials for 2025 success
3 tech advancements to be nervous about
March 17, 2025 3 tech advancements to be nervous about BY Lindsey Witmer Collins What a time to be alive. Looking at the sci-fi movie canon and the years in which these films take place, we’re 10 years past Robocop (set in 2015) and 7 years away from Demolition Man (set in 2032). As often as … Continue reading 3 tech advancements to be nervous about