Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise. Mike Pastore on October 6, 2025 at 9:09 am | Reading time: 4 minutes Oracle introduced new AI agents within Oracle Fusion Cloud Customer Experience (CX) today that it says will help customer experience and revenue teams … Continue reading Oracle debuts AI agents for CX and revenue teams
AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. Steve Petersen on September 3, 2025 I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real … Continue reading How to build internship projects that help future talent and current teams
Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. Gareth Chilton on August 8, 2025 Today’s studios face a complex mandate: deliver more content across more channels to more audience segments faster and with fewer resources. It sounds impossible, but it isn’t … Continue reading CreativeOps can’t scale alone — fusion teams make it happen
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
August 01, 2025 How to lead hybrid teams of employees and independent consultants BY Mike Doud After 25 years helping companies build teams, I’ve seen white-collar work evolve through tech booms, market crashes, and management fads. But today’s shift is more foundational: hybrid teams—made up of both full-time employees and independent consultants—are becoming the new norm. … Continue reading How to lead hybrid teams of employees and independent consultants
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
Many marketers were introduced to AI for copywriting, but the technology can do so much more. MarTechBot on June 9, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading Where are marketing teams under-utilizing AI?
AI is helping email marketers move faster, but many of the old, familiar challenges remain. Mike Pastore on June 4, 2025 More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email … Continue reading AI is making a major impact of email marketing teams, report finds
