AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025 Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route
AI alone won’t transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. Talisha Padgett on May 15, 2025 Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of people. Successful transformation requires … Continue reading If your teams aren’t ready for AI, then your tools won’t matter
Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025 In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. Mike Pastore on April 11, 2025 There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first … Continue reading HubSpot Marketing Hub is moving up to better serve larger marketing teams
April 11, 2025 Google lays off hundreds, impacting Android and Pixel teams BY Reuters Alphabet’s Google laid off hundreds of employees in its platforms and devices unit, The Information reported on Friday, citing a person with direct knowledge of the situation. The cuts in the division, which houses the Android platform, Pixel phones and the … Continue reading Google lays off hundreds, impacting Android and Pixel teams
If your team is in the market for a marketing automation platform, here are eight things to keep in mind. Mike Pastore on March 28, 2025 Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According … Continue reading 8 challenges for marketing teams navigating the MAP market
March 10, 2025 The challenges and advantages of managing global teams BY Sagar Khatri Today, no matter where you are in the world, it’s not unusual to find yourself working alongside an analyst from Amsterdam, a strategist from San Francisco, or a designer from Dubai. As companies look increasingly further afield for workers, they unlock a … Continue reading The challenges and advantages of managing global teams
Making the right business decisions just got easier. Here’s how AI helps teams stay ethical, efficient and effective. Mark Stouse on February 18, 2025 AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed … Continue reading AI is transforming GTM teams into fiduciary powerhouses
February 12, 2025 A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie The casual-dining restaurant chain and cable network will debut a 15-minute TV short film called “I’ll Be Home For National Margarita Day.” BY John Kell Chili’s is celebrating National Margarita Day this month with a new romcom … Continue reading A match made in margarita heaven: Chili’s teams up with Lifetime for a made-for-TV holiday movie
Helping others to be the best they can be is a vital part of what leading a great team is all about. BY Steve Vamos I often ask people this question about the performance of the team they work on: Rate out of 10 (1 being low, 10 being high) how well your team is performing relative … Continue reading The 3 attributes that set great teams apart
