Tag Archives: Teams

What AI and agents mean for marketing teams — now and in the future

Marketing Technology Tools

We discuss how agent-powered organizations will reshape roles, workflows and leadership at the MarTech Conference. Here’s a recap. MarTechBot on November 14, 2025   Marketing is on the brink of another major evolution — one that will redefine how teams are structured, how work gets done and even what it means to lead. Artificial intelligence … Continue reading What AI and agents mean for marketing teams — now and in the future →

NBA memo issued to all teams details integrity concerns amid gambling scandal

Gambling Regulations

NBA memo issued to all teams details integrity concerns amid gambling scandal Graeme Hanna       The NBA has issued an urgent memo to all 30 teams stressing that “more can be done” to protect the integrity of the game, following the gambling scandal that has rocked the league.  Miami Heat guard Terry Rozier, … Continue reading NBA memo issued to all teams details integrity concerns amid gambling scandal →

Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams

Salesforce

As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025       Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams →

Revenue teams struggle with execution, despite widespread AI adoption

Revenue

AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025       AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment.  “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption →

The real reason so many teams are struggling with email marketing

Email Marketing

Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025       I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing →

How to build internship projects that help future talent and current teams

Internship

Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. Steve Petersen on September 3, 2025        I recently had the privilege of hosting another martech intern, which was a marvelous experience. Bringing an intern on board requires commitment and planning, especially when designing projects that create real … Continue reading How to build internship projects that help future talent and current teams →

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