Searches Spike When Connected To TV Ads by Laurie Sullivan , Staff Writer, March 27, 2017 Television advertisements generate post-ad searches not only for the brands advertised on television, but also for competing brands. In fact, “TV ads with small audiences can produce detectable search spikes for the advertised brand, with 75% of incremental searches … Continue reading Stop treating search and video as separate teams
AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy. By Ana Mourão Published on May 21, 2026 AI is now the main driver of increased martech budgets, but the adoption of AI tells a different story. Research on martech performance finds that only 49% … Continue reading Marketing teams must own AI, or workslop will take over
New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground. By Storyblok Published on May 20, 2026 New data from the recent Storyblok Global Speed-to-Market Benchmark Report reveals the biggest causes and costs of slow go-to-market (GTM) delivery today — with tech limitations at the center of the … Continue reading Why some teams launch faster by Storyblok
May 17, 2026 5 reasons why teams fail BY Jamie Shapiro High-performing leaders don’t automatically create high-performing teams. Even the most impressive executive teams on paper can struggle with alignment, trust, and collective execution. When a team isn’t functioning, a leader’s instinct is to blame individual performance, skill gaps, or the strategy. More often the underlying … Continue reading 5 reasons why teams fail
Stop chasing AI tools and start building agents. At the May MarTech Conference, we discussed redesigning workflows to reclaim time for strategy. By MarTechBot Published on May 12, 2026 The reality of the current marketing landscape is that “experimenting” with AI is no longer enough to move the needle. At the May 2026 MarTech Conference, … Continue reading AI + human ingenuity: Where creative and technical teams meet
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. By MarTechBot Published on May 4, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading How RevOps teams should adapt as martech and adtech converge
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
February 22, 2026 AI can tank teams’ critical thinking skills. Here’s how to protect yours BY Jenny Fernandez and Noam Bar-Lev AI is transforming how teams work. But it’s not just the tools that matter. It’s what happens to thinking when those tools do the heavy lifting, and whether managers notice before the gap widens. … Continue reading AI can tank teams’ critical thinking skills. Here’s how to protect yours
