The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
Tag Archives: Teams
How agile marketing teams can work with AI
Agile teams have always been about the people, but AI is now disrupting human teams. Learn how to work with these non-human team members. Stacey Ackerman on February 7, 2024 I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never … Continue reading How agile marketing teams can work with AI
Why agencies need to work closely with client RevOps teams
Integrate with RevOps to drive campaign success. Understand sales processes and align tracking to convert digital marketing into revenue. Greg Manfre on January 22, 2024 Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are … Continue reading Why agencies need to work closely with client RevOps teams
BidsCube teams up with Pixalate to combat ad fraud by BidsCube
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency. BidsCube on January 16, 2024 With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy … Continue reading BidsCube teams up with Pixalate to combat ad fraud by BidsCube
Energized teams are key to success. Here’s how to rev them up
By Sam Smith January 08, 2024 When you’re in the middle of a difficult period, and thinking about how you’re going to get through it, you still have to keep the people around you motivated. As a leader, you can’t personally give everyone energy all day, every day. Even when you have a high-energy … Continue reading Energized teams are key to success. Here’s how to rev them up
6 steps teams can take to better support workers in menopause
By Angela Surra and Lisa Deshantz-Cook October 21, 2023 Menopause impacts nearly half of the global workforce. And according to the Mayo Clinic, menopause costs American women $1.8 billion in lost working time each year. Employers aren’t doing enough to address the issue. Unfortunately, menopause symptoms don’t stop when you walk into your office, … Continue reading 6 steps teams can take to better support workers in menopause
How hybrid teams can make better decisions
Here’s how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles. Ruben Ugarte on August 30, 2023 Remote or hybrid working environments have been a fact of life for many marketing organizations since COVID-19 arrived in 2020. Not only has remote working not gone away, there’s evidence that the … Continue reading How hybrid teams can make better decisions
Generative AI’s Positive and Negative Impact on In-House Legal Teams
Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023 Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams
Integrating Cross-Functional Teams into Your Growth Marketing Strategy
Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy
5 Ways EdTech is Facilitating Efficient Innovation for Teams
5 Ways EdTech is Facilitating Efficient Innovation for Teams Calendar / 19 May 2023 Just over 30 years ago, the development of web-based learning management systems became a new form of textual communication, using education technology as an influential way to approach teaching and learning. Since that time, education technology has gone beyond the … Continue reading 5 Ways EdTech is Facilitating Efficient Innovation for Teams
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