These core strategies and tactics can help B2B organizations turn GTM efforts into results amid economic uncertainty. Scott Vaughan on January 13, 2023 “Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and … Continue reading 5 strategies B2B marketing and sales teams can bank on as markets tighten
Tag Archives: Teams
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds by Ray Schultz , December 23, 2022 B2B marketers are in a pretty good mood as they enter 2023, even as they struggle to realize their account-based marketing strategies, according to Plotting A Course Through Turbulent Times, a study by Dun & Bradstreet. Of the marketers … Continue reading B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds
Follow these 4 steps to create psychological safety in your teams
By Amy Edmondson and Kim Scott November 22, 2022 Psychological safety is necessary in any workplace. Without an environment where candor is welcome, it’s difficult for a team to perform at their best. Psychological safety isn’t about being comfortable all the time. It’s about embracing the discomfort. When leaders are confident enough to solicit … Continue reading Follow these 4 steps to create psychological safety in your teams
7 Communication Skills Remote Teams Should Master To Perform More Effectively
7 Communication Skills Remote Teams Should Master To Perform More Effectively ValueWalk / 16 Nov 2022 At the dawn of the COVID-19 pandemic, companies around the world were thrown into the deep end of an unplanned work-from-home experiment that took place on a global scale. Now, more than two years later, and with the severity of … Continue reading 7 Communication Skills Remote Teams Should Master To Perform More Effectively
How to prepare teams for customer journey orchestration
Here are all the teams who will be involved in implementing the CJO platform and what you need to do to prepare them. Chris Wood on October 27, 2022 One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those … Continue reading How to prepare teams for customer journey orchestration
Drift launches features to support sales teams
Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. Kim Davis on October 14, 2022 Amid market volatility, tightening budgets and widely observed burnout and turnover among sales organizations, conversation cloud platform Drift has announced four new features aimed at helping sales achieve pipeline goals. Data … Continue reading Drift launches features to support sales teams
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team. Stacey Ackerman on September 15, 2022 Six agile marketing roles The navigator identifies six agile marketing roles, whereas Scrum has only three named roles. We’re not trying to overcomplicate roles, but we’ve expanded our definition of agile roles to go beyond … Continue reading Teams: Getting started with the Agile Marketing Navigator
IT Teams Should Have More Accountability For Marketing ROI, Study Says
IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says
Notion overhauls search and document sharing to attract bigger teams
By Jared Newman August 29, 2022 Notion has just launched a handful of new features for its modern document editor, all of which are aimed at bringing onboard bigger businesses. The update includes a long-overdue overhaul to document search, along with a new sharing function called “Teamspaces” that gives organizations more control over … Continue reading Notion overhauls search and document sharing to attract bigger teams
Twitter merges misinformation and spam teams following whistleblower claims
Whistleblower accuses Twitter of being ‘grossly negligent’ towards security The former Twitter head of security also says Twitter prioritizes user growth over reducing spam. M. Moon @mariella_moon Dado Ruvic / reuters Peiter “Mudge” Zatko, Twitter’s former head of security, says the company has misled regulators about its security measures in his whistleblower complaint that … Continue reading Twitter merges misinformation and spam teams following whistleblower claims