Elia Gourgouris — August 30, 2019 — August 30, 2019 “Happiness is the meaning and the purpose of life, the whole aim of human existence.” – Aristotle Who is a leader? Is it the CEO of the company, or another executive from the C-Suite? Is it the Director or Head of the department? Is it … Continue reading Happy Leaders = Happy Teams
Miles DePaul — August 28, 2019 — August 28, 2019 Let’s be honest with ourselves a little bit here. Sending email campaigns can sometimes feel like one of two fun, but strangely aggressive, children’s games. Whack-a-mole, and pin the tail on the donkey. Sometimes it can feel like we are just trying to keep up. … Continue reading Using the Scrum Framework In Your Email Marketing Teams
Marko Maric — August 8, 2019 — August 8, 2019 Remote teams are slowly becoming the new norm as many employees choose to work without geographical constraints, while businesses look for new talent outside their immediate surroundings. Freelance platform Upwork has released a Future Workforce Report which concludes that as younger people (Millennials and Gen … Continue reading Time Management Best Practices for Remote Teams
Darleen DeRosa — August 8, 2019 Follow @onpoint_llc — August 8, 2019 27707 / Pixabay What team size is optimal? Do cross-functional virtual teams have more challenges? How often should virtual teams meet face-to-face? These and other questions led to our research study, where we collected data to better understand the divide between successful virtual … Continue reading Ten Things That Make Virtual Teams More Effective
Jim Haudan — August 1, 2019 Follow @jhaudan — August 1, 2019 Dialogue is at the root of all effective engagement and group action. This statement seems straightforward enough. Communicate with your peers and teams and you’ll be effective! Surprisingly, however, it’s not that simple. Real dialogue at work—the exchange of thoughts where each person … Continue reading Dialogue is Powerful: How to Engage Your Teams Through Conversations, Not Presentations
Many marketers are best positioned to drive change, improve alignment and create new opportunities for business results. Jennifer Cannon on June 27, 2019 Most marketers are equipped with copious amounts of data that help us understand our customers, create meaningful messaging that resonates with our audience and drives the business outcomes we need to achieve … Continue reading How marketers can take the lead with revenue optimization teams
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights
It is more critical than ever that sales and marketing collaborate in the full sales process. Jennifer Cannon on June 6, 2019 Challenges between sales and marketing, stemming from broader organizational issues, are not uncommon. From miscommunication to mismatched data, there are plenty of frustrating problems that hinder alignment across siloed teams. A recent report … Continue reading Are revenue optimization teams the answer to alignment issues between sales and marketing?
Darleen DeRosa — May 29, 2019 Follow @onpoint_llc — May 29, 2019 The traditional office may not be a thing of the past quite yet, but many organizations are using remote teams to leverage a wider pool of talent. These virtual teams make it possible to bring together people with specific skill sets regardless of … Continue reading How to Work Successfully in Remote Teams
Sara Staffaroni — May 15, 2019 — May 15, 2019 niekverlaan / Pixabay Employee satisfaction surveys are becoming common practice in companies that want to be at the top of their industry. That’s because it’s no longer enough for employees to simply show up for work, they have to also be satisfied and engaged with … Continue reading Employee Satisfaction Surveys: How to Keep Teams Happy and Thriving
