There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. Mike Pastore on March 5, 2025 Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing … Continue reading Marketing automation vs. email delivery platform: Which tool is right for your team?
Marvel Rivals team hit with layoffs despite huge success of game The game director and others on the development team were let go just ahead of season 2. steve dent Wed, Feb 19, 2025 NetEase Chinese game publisher NetEase has laid off Marvel Rivals development team members including the game director, Kotaku … Continue reading Marvel Rivals team hit with layoffs despite huge success of game
February 14, 2025 5 warning signs it’s time to make a change to your executive team Unfortunately, just because a leader excelled previously, doesn’t mean they’re still the right fit. Here’s what CEOs should look out for. BY Nathan Christensen I once hired an executive—we’ll call her Alice—who elevated our company overnight. She helped shape our … Continue reading 5 warning signs it’s time to make a change to your executive team
Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. Mike Pastore on February 4, 2025 You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. … Continue reading 9 features your marketing team needs in its project management tool
February 04, 2025 This is how you build a team of self-starters Nurturing leadership at every level starts from the corporate culture. Here are five core principles that you need to foster it. BY Eugeny Naidenov In the classic rockumentary This Is Spinal Tap, there’s a moment when a band member demonstrates an amplifier that goes to … Continue reading This is how you build a team of self-starters
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. Steve Bevilacqua on January 30, 2025 AI is reshaping marketing, but jumping on every new tool isn’t the path to success. True AI readiness comes from a strategic approach — assessing your tech stack, identifying real opportunities … Continue reading Is your marketing team AI-ready? 8 steps to strategic AI adoption
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. Greg Kihlstrom on January 23, 2025 What insights is your company missing because your teams don’t fully understand the data they rely on? In a world where data-driven strategies are key, brands must enable more team members … Continue reading How to promote data literacy in your marketing team
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. Steve Petersen on January 13, 2025 Diversity and inclusion in marketing can improve business outcomes. Just as assembling a team from different personal backgrounds yields positive outcomes, a team with diverse career backgrounds can benefit … Continue reading Why career diversity drives martech team success
Consciously hire for innovation and create an atmosphere where that innovation thrives. BY Max Koby In the age of intelligence, an organization’s lifeblood is the ability to innovate while delivering a product that matters. But it’s vital we all know that value innovation goes so much further than just having a groundbreaking idea and executing on … Continue reading The art of assembling a future-ready team
Organization is the unsung hero of email marketing success, and it’s especially important during the busiest times of the year. Ryan Phelan on November 15, 2024 A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you … Continue reading 4 tips for helping your email marketing team stay organized
