Tag Archives: Targeted

12 Ways to Get More High Quality, Targeted Visitors to Your Site

by Karen Repoli Follow @karenrepoliSeptember 4, 2016 Most entrepreneurs realize the importance of getting their target audience to their website. It is your ‘storefront’ on the internet and may be the first impression others see you. However, many business people don’t know how to get their website in front of the right viewers. Start with … Continue reading 12 Ways to Get More High Quality, Targeted Visitors to Your Site →

Enable More Sales With Targeted Live Chat

Marketing Tools

by Miles Hobson July 3, 2016 Follow @miles_hobsonJuly 3, 2016 Live chat. A technology that’s been around for years. Fully understood by a small proportion of marketers. Sadly, correctly optimized by even less. You can’t just stick live chat on a website and expect magic to happen. Some people just add it as another support … Continue reading Enable More Sales With Targeted Live Chat →

Highly Targeted PPC Strategies that are Beyond Quantitative Analysis

PPC Strategies

by Nashaat Quadri June 10, 2016June 10, 2016 I was so fond of marketing (as a subject) during my MBA that I used to keep Philip Kotler’s international bestseller “Marketing Management” at my bedside. He has been my role model ever since, as far as the subject of marketing strategy is concerned. Internet was in … Continue reading Highly Targeted PPC Strategies that are Beyond Quantitative Analysis →

Survata offers first online surveys targeted at second- and third-party user segments

Surveys

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later target. Barry Levine on May 27, 2016 Before they begin a campaign, advertisers obviously would like to know if an ad appeals to the targeted user type. Consumer research firm Survata is now offering a … Continue reading Survata offers first online surveys targeted at second- and third-party user segments →

The Simple Anatomy of Driving Highly Targeted Traffic to Your Website

Traffic Generation

by Goutham Bhadri February 19, 2016 Follow @mktgsamuraiFebruary 19, 2016 It’s anti-climactic. You invested hours and dollars into building a fantastic website, received an A+ rating on your website analysis and now, you’re eager to see all your hard work pay off. But then… … crickets. Sure you’re getting traffic, but where are the conversions? … Continue reading The Simple Anatomy of Driving Highly Targeted Traffic to Your Website →

Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers

Ad Targeting

The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Martin Beck on November 20, 2015 Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly … Continue reading Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers →

Local Business? How to Use Facebook Graph Search for Targeted Advertising

Local Business

by John Meyer November 18, 2015 Follow @johnameyerNovember 18, 2015 Facebook advertising can be a very powerful tool for your small business, but only if you do it right. Many small business owners are deeply confused about how to target the right audience, and without an understanding of what makes these ads work best, it’s … Continue reading Local Business? How to Use Facebook Graph Search for Targeted Advertising →

13 Ways to Get More Targeted Traffic Today

Traffic Generation

Ty RothsteinNovember 5, 2015 As human beings, air is what keeps us alive. The air we need to stay alive is a specific combination of different gasses that are proven to help us continue our lives. Without the right air, we can’t live. Your eCommerce business also needs air to stay alive. Without traffic, there … Continue reading 13 Ways to Get More Targeted Traffic Today →