B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles. By Sean Nowlin February 17, 2026 When I talk to B2B brands about potential CTV campaigns, one question comes up over and over: How do you show your ads to the right … Continue reading How to use CRM data to target the right B2B audiences
Tag Archives: Target
What’s open and closed on Presidents’ Day 2026? Federal holiday hours for Costco, Target, banks, stocks, more
February 16, 2026 What’s open and closed on Presidents’ Day 2026? Federal holiday hours for Costco, Target, banks, stocks, more
Target CEO shuffles leadership team as his first big move after taking over
February 10, 2026 Target CEO shuffles leadership team as his first big move after taking over
Target has a new ’10-4′ policy: Here’s what customers can expect from the retailer’s turnaround plans
November 11, 2025 Target has a new ‘10-4’ policy: Here’s what customers can expect from the retailer’s turnaround plans
Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales
May 21, 2025 Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales BY Sarah Bregel Sales at retail giant Target took a dive during the first three months of 2025 and executives have indicated that boycotts over its rollback on diversity, equity, and inclusion (DEI) practices are at … Continue reading Target stock tumbles again as customer backlash over its DEI rollback takes a bite out of sales
Marketers could have saved Target and Southwest from themselves
Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. Constantine von Hoffman on May 2, 2025 Marketers understand something that no one else in business seems to get: Everything is marketing. Operating procedures, building appearance, personnel policies, etc., all shape how … Continue reading Marketers could have saved Target and Southwest from themselves
Chime Financial IPO: Digital banking service sets target stock price as Nasdaq listing date nears
June 02, 2025 Chime Financial IPO: Digital banking service sets target stock price as Nasdaq listing date nears BY Sam Becker Ding, ding, ding! Chime Financial is finally ready to go public. The 13-year-old digital banking services company has set a target valuation of $11.2 billion for its highly anticipated initial public offering (IPO), according to … Continue reading Chime Financial IPO: Digital banking service sets target stock price as Nasdaq listing date nears
One-third of SMBs are looking to new martech to target customers
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
Why buyer groups matter in B2B demand gen and how to target them
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. Natalie Jackson on July 25, 2024 In B2B demand generation, buyer groups are more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach … Continue reading Why buyer groups matter in B2B demand gen and how to target them
How Amazon, Walmart, and Target made ocean-shipping season peak early
July 19, 2024 How Amazon, Walmart, and Target made ocean-shipping season peak early Early back-to-school sales pushed peak ocean shipping season ahead by two months. BY Reuters Retailers Walmart, Target and Shein kicked off back-to-school sales early to stop Amazon.com’s Prime Day event from siphoning U.S. sales of backpacks and laptops, helping advance the peak ocean … Continue reading How Amazon, Walmart, and Target made ocean-shipping season peak early