Brandon Redlinger — October 12, 2018 Follow @brandon_lee_09 — October 12, 2018 As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision makers. The challenge is the volume of emails being sent is skyrocketing, and the changes of … Continue reading How Can Reps Reach Decision Makers at Their Target Accounts?
Account-based marketing is the new normal, but building target account lists is still a challenge. Here’s how data can simplify the process. According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement … Continue reading How to use data to power target account selection
Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell. Jacob Baadsgaard on September 14, 2018 Ironically enough, when it comes to promoting themselves, many businesses jump straight into marketing and forget … Continue reading Target acquired: How to define and use your ideal target market
Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
By Liz Farquhar July 13th, 2018 To ultimately be successful, digital marketing efforts have to stand out. It’s no longer enough to just create content or serve up static ads; you have to think through who your ideal customers are and what resonates best with them. Once you have that figured out you can find innovative … Continue reading Innovative Ways to Target Online Audiences
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. Peter Isaacson on June 22, 2018 One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an … Continue reading How to create, operationalize and maintain a target account list
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen
Written By: Cath Andrews February 28, 2018 The 3 Parts: How To Write Product Reviews That Convert — Part 1 How To Write Product Reviews That Convert — Part 2 How To Write Product Reviews That Convert — Part 3 Welcome to the second of three articles in this “How to Write a … Continue reading How To Write Product Reviews That Converts — Part 2
Neil Wood-Mitchell — January 30, 2018 Follow @ThreeMotionUK — January 30, 2018 15299 / Pixabay The start of a new year is a great time to reflect upon and review our current marketing efforts, consider what did and didn’t work last year, and how we can move forward more positively. Many of us will either … Continue reading Hit the Target with Video in 2018
Kate Hawkes — December 12, 2017 — December 12, 2017 Spot the difference on the screens below. If your answer was ‘the devices’, ‘the images’ or ‘the subscription packages’… well, clearly you’d be right. But the key difference is that they’re designed to be shown to very different users. All of these screens are upselling … Continue reading How to Target for Conversion Success