Tag Archives: Target

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t

Visual Search To Ring Up Holiday Sales For Target, Home Depot

Visual Search To Ring Up Holiday Sales For Target, Home Depot by Laurie Sullivan @lauriesullivan, September 29, 2017 This holiday season marketers will find new revenue streams and ways to reach consumers with visual search. Lots of companies are moving toward cross-platform campaigns, but one of the newcomers to visual search continues to move much … Continue reading Visual Search To Ring Up Holiday Sales For Target, Home Depot

Find your target audience with YouTube video advertising

Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017   Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising

Hiring with Predictive Analysis: Using Data to Target Perfect Candidates

Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates

How Video Establishes “Know, Like and Trust” With Your Target Audience

Susan Friesen — June 19, 2017 Follow @eVisionMedia— June 19, 2017 Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases … Continue reading How Video Establishes “Know, Like and Trust” With Your Target Audience

Facebook brings value metrics to campaigns to help advertisers target the best customers

New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017    One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers