Tag Archives: Target

The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017   In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t

Visual Search To Ring Up Holiday Sales For Target, Home Depot

Visual Search To Ring Up Holiday Sales For Target, Home Depot by Laurie Sullivan @lauriesullivan, September 29, 2017 This holiday season marketers will find new revenue streams and ways to reach consumers with visual search. Lots of companies are moving toward cross-platform campaigns, but one of the newcomers to visual search continues to move much … Continue reading Visual Search To Ring Up Holiday Sales For Target, Home Depot

Find your target audience with YouTube video advertising

Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017   Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising

Hiring with Predictive Analysis: Using Data to Target Perfect Candidates

Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates