Dave Brock — March 27, 2020 I’ve written a lot about how we should be selling and engaging our customers through the current crisis. Let me shift my attention to taking care of our own teams through the crisis. Like our customers, each of us and our people are facing things we may have never … Continue reading Taking Care of Our People
Tag Archives: Taking
Taking the Risk to Evolve: Business Strategies to Live and Thrive By
Eric Allais — November 5, 2019 Follow @https://twitter.com/pathguide When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. This same strategy, however, can hold a business back, whether its goal is a lifestyle business or one that seeks scale and significant … Continue reading Taking the Risk to Evolve: Business Strategies to Live and Thrive By
Better data vs. big data: The importance of taking a lean data approach
Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019 Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach
Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge
Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Taking Your First Steps: Introduction to Google Ads for SASS Companies
Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies
3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020
Jeff Threde — May 22, 2019 — May 22, 2019 As an employer, you’re undoubtedly aware that you can claim a business expense deduction for the wages and salaries that you pay your workers, but do your employees know they can claim similar tax deductions? In 2018 alone, employees claimed more than $ 1.2 trillion … Continue reading 3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020
Taking a page from politics: Local campaigns at scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale
Taking your digital advertising in-house? Start with the right people and tech
Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech
Why Taking Time Off Increases Your Productivity
John Rampton — February 7, 2019 — February 7, 2019 danielsampaioneto / Pixabay We all get burned out — regardless if you’re working for yourself or someone else. But, as Amanda Abella reminds us, this should not be the norm. The problem is that it’s hard to avoid burnout since we work a lot. Americans … Continue reading Why Taking Time Off Increases Your Productivity
Random Posts on
7 Facebook Mistakes To Avoid Like The Plague
Bloggers: Why You Should Assume Tech Problems Are Your Fault
5 steps to making ‘SENSE’ of early lifecycle marketing
5 Instagram Hacks Big Brands Are Using To Grab Users’ Attention
5 Interview Questions To Ask Field Representatives
Influencer Marketing – The Next Big Thing is Here [Infographic]
The Best Motivational Quotes Ever…
Deck the halls with boughs of data
Local SEO: What is the 3-Pack? Why Does It Matter?
