Tag Archives: Taking

Taking the Risk to Evolve: Business Strategies to Live and Thrive By

Eric Allais — November 5, 2019 Follow @https://twitter.com/pathguide When you’re driving a car, riding a motorcycle, or even flying an airplane, it’s best to play it safe for you and your passengers. This same strategy, however, can hold a business back, whether its goal is a lifestyle business or one that seeks scale and significant … Continue reading Taking the Risk to Evolve: Business Strategies to Live and Thrive By

Better data vs. big data: The importance of taking a lean data approach

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019  Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach

Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Young Entrepreneur Council — August 12, 2019 Follow @YEC — August 12, 2019 Integrating artificial intelligence functions into a business’s day-to-day operations can greatly increase team productivity and efficiency, but it can also cause confusion or grief, if not done smoothly. So what are the most important things for business leaders to remember when considering … Continue reading Adding AI into Your Workflows: 11 Things to Consider Before Taking the Plunge

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns by Laurie Sullivan  @lauriesullivan, July 17, 2019 An early look by Kantar Media analysts at advertisers’ share of clicks on some 278 non-branded BTS-related keywords for back-to-school campaigns running on Google desktop and mobile in the U.S. from July 1 through 15, 2019 reveals a … Continue reading Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns

Taking Your First Steps: Introduction to Google Ads for SASS Companies

Jacob Brain — June 1, 2019 — June 1, 2019 200degrees / Pixabay “Get $ 100 in Free Ads!” “Free $ 75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… … Continue reading Taking Your First Steps: Introduction to Google Ads for SASS Companies

3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020

Jeff Threde — May 22, 2019 — May 22, 2019 As an employer, you’re undoubtedly aware that you can claim a business expense deduction for the wages and salaries that you pay your workers, but do your employees know they can claim similar tax deductions? In 2018 alone, employees claimed more than $ 1.2 trillion … Continue reading 3 Tax-Deductible Benefits Your Employees Should Be Taking Advantage of in 2020

Taking a page from politics: Local campaigns at scale

A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality. Gary Ellis on March 27, 2019 Over the past two decades, the race for audiences propelled a shift away from local. Mainstream national news trumped local, national chain stores … Continue reading Taking a page from politics: Local campaigns at scale

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech