Tag Archives: Taking

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017   Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Taking a Minute to Get Serious About Social Media Management

Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management

Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017   The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

Small Business Tips: Taking the Next Steps Toward Growth

David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth

Is Content Finally Taking Its Revenge On Link Building?

By Philip Blomsterberg June 27th, 2017 When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search results, content has become one of the most important ranking factors … Continue reading Is Content Finally Taking Its Revenge On Link Building?