Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve. Rob Rasko on March 6, 2018 Late last year, the Association of National Advertisers reported that some 35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s … Continue reading Why are marketers talking about taking agency services in-house?
Kat Boogaard — February 13, 2018 — February 13, 2018 How to Take Good Instagram Photos With just a quick scroll through Instagram, you’ll see tons of gorgeous snapshots filling your feed. Understandably, you’d like to achieve that very same thing for your own brand. So, you do your best to step up your game … Continue reading The Ultimate Guide to Taking Picture-Perfect Instagram Photos
Miranda Marquit — January 10, 2018 — January 10, 2018 BarnImages / Pixabay Whether or not you set new year resolutions for your freelancing business, it’s time to reflect on how you can take your efforts to the next level in the coming year. For freelancers, it can be hard to figure out what to … Continue reading 3 Steps for Taking Your Freelancing Business to the Next Level in the New Year
Marissa Rasmussen — December 27, 2017 — December 27, 2017 In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed anxiety about loss of control over the destination of stories, the power of their brand, and their outlets’ relationship with the viewer or reader.” The … Continue reading Who’s in Control? Taking Back Ownership of Your Audience
Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017 Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Paul Keijzer — November 25, 2017 Follow @Paul_Keijzer — November 25, 2017 TeroVesalainen / Pixabay So you’re just walking out of a job interview that you’ve spent days preparing for. You may be walking out feeling great because it went well, or maybe you’re not feeling that confident. But, nonetheless, you gave it your best. … Continue reading 5 Actions You Should Be Taking After A Job Interview
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility