Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017 Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?
Paul Keijzer — November 25, 2017 Follow @Paul_Keijzer — November 25, 2017 TeroVesalainen / Pixabay So you’re just walking out of a job interview that you’ve spent days preparing for. You may be walking out feeling great because it went well, or maybe you’re not feeling that confident. But, nonetheless, you gave it your best. … Continue reading 5 Actions You Should Be Taking After A Job Interview
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017 The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
David Kiger — October 16, 2017 Follow @davidkiger — October 16, 2017 Free-Photos / Pixabay The challenges in a small business’ early stages can be overwhelming. Startup funding, developing a business plan, bringing in talent and creating a winning marketing and sales formula are just a few of the significant hurdles. For owners who get … Continue reading Small Business Tips: Taking the Next Steps Toward Growth
Personal Branding Blog — October 12, 2017 — October 12, 2017 Pixabay Have you ever been in meetings where someone backs away by essentially saying ‘that’s not my job’ although it is? Taking responsibility for areas related to your job is essential for maintaining credibility. At the very least, offer to make an introduction to … Continue reading Develop Leadership Capability by Taking Responsibility
Debbie Williams — September 29, 2017 — September 29, 2017 I’ve been on a soapbox recently when it comes to social media. Why? It’s a topic I’m very passionate about, and I get particularly fired up when I see so many companies outright not taking social media seriously. I recently wrote about this topic in … Continue reading Why Are Companies Still Not Taking Social Media Seriously?
Dale Lovell — July 4, 2017 Follow @adyoulike — July 4, 2017 Three months ago, and after much debate, my company, ADYOULIKE decided to make the move to the US. Expanding meant obvious advantages like more profits and wider profile reach, however there were several things we had to keep in mind when deciding how … Continue reading 5 Things To Know When Taking Your Company Global
James Blackman — June 30, 2017 Follow @cocoonfxmedia — June 30, 2017 “I need a website as soon as possible.” A statement we hear more and more as businesses recognize that a lack of online presence equates to a strong reduction in, well… customers in general. But what is it you should expect when asking … Continue reading Is Your Website Taking Too Long to Finish?
By Philip Blomsterberg June 27th, 2017 When it comes to search engine optimization, the standard has basically always been that links reign supreme. Content has often been considered less important and has been given a lower priority. With RankBrain and the integration of contextual search results, content has become one of the most important ranking factors … Continue reading Is Content Finally Taking Its Revenge On Link Building?