Digital PR is Still a Relevant Marketing Tactic in 2023 Adam Torkildson / 02 May 2023 We obviously live in a fast-paced business environment, and your marketing techniques should reflect this. A particular marketing or PR campaign may have been successful for you a year or two ago, but that doesn’t mean it will … Continue reading Digital PR is Still a Relevant Marketing Tactic in 2023
By Jennifer Alsever February 24, 2023 Tech companies laid off more than 108,000 people in the past two months, amid an economy marked by severe labor shortages that for the past two years put employees firmly in the driver’s seat. Now some workers speculate that the job cuts could be a veiled power grab … Continue reading Tech layoffs: Are they a necessary evil or a control tactic for bosses to regain power?
By Jason Baer—Minutes February 08, 2022 Imagine you’re responsible for an enormous cruise ship. What would your role be? I often ask this question when I first meet a new leader. What’s your role on this ship? Our work at SYPartners involves helping leaders guide their organizations through moments of fundamental change, and the way … Continue reading A simple but effective tactic all great leaders do
Arik Hanson August 18, 2020 Our COVID-19 winter has seen the start of many social media marketing trends. But, one I find particularly interesting–the Twitter Watch Party. After all, it wasn’t too long ago that many people (including me) were saying Twitter was essentially dead as a social media marketing tool (my podcast co-host, Kevin … Continue reading Are Twitter Watch Parties a Tactic to Consider for the Rest of 2020?
CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns. Alex Birkett on June 24, 2019 I know it sounds banal, but I’d like to revisit the question: “What is conversion rate optimization.” If you search Google, the answer seems obvious enough. The first result, … Continue reading Conversion optimization is an operating system (not a tactic)
Tom Martin — December 1, 2018 Follow @TomMartin — December 1, 2018 PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the … Continue reading The One Social Selling Tactic That Will Guarantee Successful Sales Prospecting
Brittany Laeger — November 3, 2017 — November 3, 2017 Once again, it’s time for marketers and SEO specialists to change our tactics. Over the last year or two, the conversation in inbound and digital marketing has shifted. In the early days of blogging, the conventional wisdom was to create short, concise blog posts that … Continue reading Content Pillars: New SEO Tactic Answers the Long-Form Content Question
Heather R. Morgan — July 12, 2017 Follow @HeatherReyhan — July 12, 2017 Alexas_Fotos / Pixabay The average adult has to make about 35,000 decisions each day. What to wear, which route to take to work, where to buy coffee—these are just the start, and usually the easiest. So you can imagine the last thing … Continue reading Try This Simple Tactic to Spark a Sense of Urgency in Your Next Cold Email
Quentin Aisbett — March 24, 2017 Follow @onqmarketing— March 24, 2017 “Online reviews.” Those two words are enough to make most business owners break into a cold sweat at the mere mention – and I’m guessing you, too. Maybe they remind you of what one bad customer said about your business in the past, or … Continue reading Online Reviews: Pound for Pound, the Most Effective Online Tactic Right Now
Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Rachel Lindteigen on January 8, 2016 Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges … Continue reading Is Content Marketing A Strategy, A Tactic Or A Channel?
