Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal. L. Erik Bratt on April 6, 2016 If you’ve been in marketing long enough, you’re probably familiar with John Wanamaker’s famous … Continue reading Tag management systems and DMPs — a match made in heaven?
Richard SellersSeptember 26, 2015 There is a parallel between handicapping systems used at the Saratoga Race Course and job search strategies being applied by the marketing executives I coach. Handicapping is simply selecting a strategy to improve the odds of winning. Job search strategies are handicapping a large bet on landing a new job. Relevance … Continue reading How Racetrack Handicapping Systems Provide Job Search Strategies
Eric DouglasSeptember 25, 2015 Systems thinking discovers patterns of assumptions that may have been invisible. We refer to these as “frames.” In the field of cognitive science, it’s well understood that frames influence how people think about a particular issue or problem. If you’re not attentive to frames and how they affect you, the result can … Continue reading The Art of Systems Thinking
Eugene BekkerMay 2, 2015 Point-of-sale (POS) systems are making headlines after four different POS providers suffered data breaches in the past year — exposing customer information at a variety of small businesses. These businesses entrusted their POS providers with protecting customer information but were quickly subjected to harsh backlash from their defrauded consumers — 28 … Continue reading What Small Business’ Need to Know about POS Systems
Reeyaz HamiraniFebruary 20, 2015 The dynamic and efficiency of sales teams were changed forever with the introduction of sales force automation tools nearly two decades ago. Finally, organizations could have a robust system in place to manage relationships with clients and prospects, as well as track the progress of new deals and existing upsells. These … Continue reading Legacy CRM Systems Are Holding Your Business Back
Michael Macking November 24, 2014 You’d like your company to invest in an applicant tracking system, but the key decision maker is afraid the software will miss qualified candidates. This concern may be fueled by personal experience—perhaps he felt he was wrongly passed over when he applied to a company that used this type of … Continue reading Do Applicant Tracking Systems Miss Qualified Candidates?
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
San Diego, CA — (SBWIRE) — 05/28/2014 — With over 70 million loyal pinners, the social network Pinterest is an enormously popular platform that allows folks to “pin” images and ideas they like and share them with their social networks. More and more businesses are integrating Pinterest into their websites as a way to increase … Continue reading Pinterest Helps Small Businesses Increase Blog Traffic
