A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus. Chris Wood on October 19, 2023 Needing to expand subscription capacity, Dollar Shave Club pulled off a miracle this week: migrating from a homegrown ecommerce system to a new one in just three days. The direct-to-consumer (DTC) brand migrated … Continue reading Why Dollar Shave Club cut its homegrown ecommerce system
Amazon sale slashes Fire TV streaming devices by up to 51 percent The Fire TV Stick Lite is down to $20. Amazon Sarah Fielding If you missed out on grabbing one of Amazon’s Fire TV devices during Prime Day, then you’re in luck: Most of the lineup is currently marked down, and they’re … Continue reading Amazon is reportedly testing a confusing star rating system
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take. Constantine von Hoffman on May 10, 2023 A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess … Continue reading Use this model to improve your digital asset management system
Elon Musk says Twitter is fixing its Elon Musk tweet problem Steve Dent @stevetdent If you’ve been using Twitter’s “For You” instead of the chronological “Following” tab, you may have noticed a problem. A number of users have remarked that the algorithmic feed has been showing a lot of Elon Musk’s tweets and replies, … Continue reading Twitter reportedly created a system to artificially boost Elon Musk’s tweets
Data Warehouse Automation System Meaning and Examples Adeline Howell / 27 Oct 2022 Data warehouse automation is more complex than robots zooming around your company warehouse, completing tasks. Processes including, but not limited to, design, development, operations, impact analysis, and testing are involved in data warehouse automation systems. What exactly is data warehouse automation? … Continue reading Data Warehouse Automation System Meaning and Examples
By Jennifer Alsever August 27, 2022 The wealth gap isn’t isolated to just the United States. There’s the rich and then the uber-rich, who despite their stratospheric wealth, are largely invisible to the rest of the world. In her new book, Spiderweb Capitalism: How Global Elites Exploit Frontier Markets, Kimberly Kay Hoang examines … Continue reading What is spiderweb capitalism? Inside the intricate system that lets the super-rich hide their cash
What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors
An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
