By Jennifer Alsever August 27, 2022 The wealth gap isn’t isolated to just the United States. There’s the rich and then the uber-rich, who despite their stratospheric wealth, are largely invisible to the rest of the world. In her new book, Spiderweb Capitalism: How Global Elites Exploit Frontier Markets, Kimberly Kay Hoang examines … Continue reading What is spiderweb capitalism? Inside the intricate system that lets the super-rich hide their cash
What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors
An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
What’s Happening With Meta’s Operating System? by Laurie Sullivan , Staff Writer @lauriesullivan, (February 26, 2022) Facebook’s parent Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports, citing several people with knowledge of the situation. Apparently, there have been several setbacks … Continue reading What’s Happening With Meta’s Operating System?
Google To Limit Cross-Device Tracking On Android Phones by Laurie Sullivan @lauriesullivan, February 16, 2022 Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company’s Privacy Sandbox program that will introduce new, more private advertising solutions. The changes will limit sharing of user data with third … Continue reading Google To Limit Cross-Device Tracking On Phones Running Android Operating System
Rick Kranz September 2, 2021 A customer relationship management or CRM system is one of the most important ingredients in the recipe for sustainable business growth. After all, you need to stay focused on your customers (and prospective customers) at all times. This is in order to provide them with relevant messaging, informative content, and … Continue reading CRM System: Important Benefits of Getting One for Your Business
Rick Kranz August 15, 2021 A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business. In fact, research indicates that a CRM solution may yield a return of up to $ 8.71 for every $ 1 spent. That’s a huge ROI! Of course, in order to reap the most benefits … Continue reading 7 Steps to Successfully Implement a CRM System in Your Business
Brian Basilico June 18, 2021 Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like … Continue reading Want to Improve Your Business? Here Is My Know-Like-Trust System!
Peter Navarro June 5, 2021 At the beginning of the ERP implementation, everyone involved is highly motivated. The project team meticulously records all important business processes and uses them to develop the central requirements for the new ERP solution. The key users drive process optimization and keep their colleagues up to date. And the management … Continue reading 6 Reasons Why You Should Update Your ERP System Regularly
Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]