A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. Constantine von Hoffman on September 17, 2025 Marketing continues to be an enterprise leader in genAI adoption and proving ROI — showing significant gains in the past year, according to a new SAS … Continue reading Marketers report surging ROI as genAI moves from pilot to practice
By Casey Fiesler—The Conversation July 11, 2023 Twitter’s move on July 1, 2023, to limit the number of tweets users can see in a day was the latest in a series of decisions that has spurred millions of users to sign up with alternative microblogging platforms since Elon Musk acquired Twitter last year. In addition to a surge … Continue reading POV: Meta’s Threads is surging, but let’s not call it a Twitter-killer yet
By Michael Grothaus February 04, 2022 After Facebook reported dismal Q4 financials earlier this week, many on the street didn’t have high hopes for Snap. That’s because Snapchat, like Facebook, relies on ad revenue to fund its coffers. Facebook saw a massive impact on its ad revenue, in part due to Apple’s iOS … Continue reading Unlike Facebook, Snap stock is surging. Here’s what’s happening
Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success
Bob Hebeisen — June 5, 2020 Digital banking has been around for decades, but it has never been hotter, and it has never been more critical to the success of financial services companies. “Distance banking” was first extended to personal banking customers in the early 1980s. Later in the decade it would be dubbed “Internet … Continue reading Digital Banking: The Surging Importance of CX
