Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits by Laurie Sullivan @lauriesullivan, November 8, 2021 Google is using its new Business Profile to solicit small business support for opposition to its pending antitrust legislation, according to Mike Blumenthal, co-founder at NearMedia.co, which he co-founded with Greg Sterling and David Mihm. “That isn’t an accident,” … Continue reading Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits
Tag Archives: Support
Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan
How publishers can implement a CDP to improve customer experience and support e-commerce
Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce
How Samsung transformed their customer experience with a new support site search
When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search
What is marketing work management and how do these platforms support agile marketing?
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing?
Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
How to Support the Youngest Remote Workers in Your Digital Workplace
Nigel Davies June 9, 2021 In a recent survey of white collar workers that had trialed working from home for at least four months during the pandemic, the youngest workers – those aged 18 to 24 years old – were the least likely to want to work remotely in the long run. Just 15% said … Continue reading How to Support the Youngest Remote Workers in Your Digital Workplace
Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between
Julie Winkle Giulioni May 10, 2021 Photo by Sigmund on Unsplash Over the past decade, there’s been increased pressure for organizations to offer greater flexibility regarding when and where work gets done. The COVID-19 pandemic poured rocket fuel on the grand social experiment called ‘work from home’ (WFH.) Nearly every organization now has experience with … Continue reading Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between
How to Strengthen Your Customer Support Strategy
Jared Atchison May 4, 2021 When you sell your product to a customer, you want them to feel confident in their purchase and come back for repeat orders. Creating a great product is the first step in this process, but it’s far from the last. Your support channels play a crucial role in providing a … Continue reading How to Strengthen Your Customer Support Strategy
4 Ways IT Support Drains Your Small Business
Peter Navarro May 3, 2021 Many owners make the mistake of considering only their product and supply as business resources. The truth is, resources encompass much more, including employees, IT, productivity levels, and, maybe most importantly, time. When these resources are managed well, success is inevitably the result. The opposite is true, of course, indicating … Continue reading 4 Ways IT Support Drains Your Small Business
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