Tag Archives: Support

Maximizing Success: Support Your Employees with These 3 Training Videos

Matt Pierce — November 21, 2018 Follow @piercemr — November 21, 2018 rawpixel / Pixabay It is no secret – training and video are a duo as iconic as peanut butter and jelly. In fact, recent research from TechSmith found that two-thirds (67 percent) of employees are better at completing tasks when communicated with by … Continue reading Maximizing Success: Support Your Employees with These 3 Training Videos

How to use good ol’ PPC to support fun and creative branded content

Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content

How to Prepare For Support Spikes in the Age of Uncertainty

Seleah Gardiner — April 13, 2018 — April 13, 2018 Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit, … Continue reading How to Prepare For Support Spikes in the Age of Uncertainty

Everything old is new again: How some traditional brands have used martech to support growth

The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018     Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth