October is Small Business Month in Canada! To celebrate, we are sharing helpful resources and holding special training events to help small businesses improve their marketing, and do more business. In honor of Small Business Month, we’ve also compiled some of our favorite success stories from small businesses in Canada. These businesses have achieved impressive … Continue reading 4 Email Marketing Tips From Successful Canadian Business Owners
Thinking about redesigning your website? What’s motivating the idea? Is it you’ve grown bored with your current site or are you ready to turn your online presence into a lead generation machine? A website redesign is like taking on a fixer upper to dream home conversion. You’ve got an idea of what it’s going to look like … Continue reading 9 Steps to a Successful WebSite Redesign
So many businesses now offer a free eBook download on their website to generate leads. In fact, we offer a free online marketing strategy eBook on our own website. They are a great lead generation tool when done correctly, as they give a prospective client some information prior to committing to a purchase. There are … Continue reading 5 Components Of A Successful eBook For Lead Generation
Facebook is the biggest social network in the world with over 1.1Billion users worldwide. Having a Facebook business page for your business is really important and here are 10 top tips to a successful Facebook Business Page. Post a Relevant Article Once a Week It is so important for your business that you are seen as a … Continue reading 10 Top Tips to a Successful Facebook Business Page
Email marketing continues to be the “number one” – but why? Email marketing is constantly being rated as the “number one” method of marketing by online marketers. There are dozens of surveys and studies which show that marketers rate email marketing as their most successful method of gaining business. There is plenty of research which … Continue reading Is Email Marketing Successful Or Just Plain Easy?
Terabytes are written about how to create great content every day. It all flows from a few simple attributes. Cut to the chase, tell a story and edit your content. Everything flows from these simple guidelines. Content Pain Points Every Business has to Come to Grips with A budget is a moving target; start small, … Continue reading 10 Key Must Have Attributes For Successful Content Marketers
Attracting and retaining visitors can be a difficult task, and it relies heavily on the content that is on your website. Apart from being a crucial point of interest for your potential customers to find out more about your business, your website can also serve as so much more. Having a relevant, up-to-date content gives … Continue reading Your Guide To Building A Successful Content Marketing Strategy
If you and I are going to be as successful as possible in the competitive world of online marketing, we need to have a deep understanding of our buyers. We need to set up well-defined, detailed customer profiles. And we need regular feedback from our current customers and potential buyers. This feedback can be extremely … Continue reading Valuable Tips For More Successful Customer Surveys
All other things being equal, persistence, not quitting and pressing forward, even when we don’t see the results we are hoping for as quickly as we like, is critical for the small business owner working to build their business and brand. Persistence is needed whether the strategies we use to help build our business and … Continue reading The Role Of Persistence In Successful Marketing
Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You have to have a social media strategy, a mobile strategy, and a standout website optimized for search. Behind the scenes, you have to make decisions about content management systems, establish a process for sifting through … Continue reading The Secret To A Successful Digital Marketing Strategy
