When it comes to social media, social sharing, and personal branding, I am no longer an enthusiast. Nor am I a social media ninja, maven, evangelist, warrior, or expert. However, I am a strategist, if only for my secret and personal benefits. Yes, I have found social media success and have lived to write about … Continue reading The Secret to My Secret Social Media Success
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone is a major undertaking. If you narrow your focus to one or two channels, then it’s only a matter of building the discipline of doing … Continue reading 4 Pillars Of Online Marketing Success
By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
Most marketers are well aware of the value of customer success stories and testimonials to their marketing efforts. Customer endorsements provide “social proof” of the benefits of your solution. This social proof is particularly powerful when the customer has a well-known and respected brand and is similar to your target customers. But lining up customers … Continue reading Do Your B2B Customers Clamor to Participate in Success Stories?
In the new second edition of my book, “Email Marketing Rules,” I focus more on measuring success than on anything else except permission. That’s because too often email marketers are using the wrong yardstick to measure the effectiveness of their programs. Here are three examples of how success is often measured incorrectly, leading to underperformance: … Continue reading Don’t Use The Wrong Metrics To Measure Success
I founded Knowtify.io to help app developers easily build beautiful and engaging e-mail digests for their users. The goal of Knowtify is to help app makers keep their users engaged, drive retention and prevent churn – the fundamental building blocks of any good SaaS business. Our main product is a SaaS app with a free trial period and self-serve monthly … Continue reading Why I’m Hiring Customer Success Before Sales
As part of my 12 Guiding Principles, this sales success strategy has helped me stay focused on continuous improvement without getting overwhelmed. I took this from the book, Raving Fans, by Ken Blanchard. The book is focused on creating raving fan customers by going above and beyond the basics. There are three core areas: 1. Decide what you want … Continue reading Sales Success: How to Get 1% Better Every Day
Loss of jobs through closures and the contraction of large businesses, has forced a shift in economic development policies for towns and cities nationwide. Many communities are recognizing the fruitfulness of encouraging small business start-ups and expansions. Small businesses play a vital role in contributing to a state’s economy and remain a significant source of … Continue reading Effective Marketing Vital to Small Business Success
According to the Inbound Marketing Survey by Ascend2 and our Research Partners, 90% of companies are now integrating social media, search engine optimization, content and other tactics for Inbound Marketing purposes, and most are doing it successfully. The findings presented in the Summary Report represent the average of all market segments responding to the survey. … Continue reading Use of Inbound Marketing Strategy And Tactics For Success
