Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content. Jordan Kretchmer on March 6, 2015 The hype around Content Marketing has reached fever pitch lately, and for good reason. With social media’s organic reach plummeting to below 2%, there’s never been a better time for brands … Continue reading Content Marketing Success Now Depends On Your Own Website And UGC
Lisa FurgisonMarch 4, 2015 When you create an email for your business you want to get results, and we want you to help ensure that success. Use this handy 14-point email marketing checklist to cover your bases before you hit send. 1. Check the ‘from’ label Most often, you want your email to come from … Continue reading 14 Email Essentials To Ensure Success
John W HayesMarch 4, 2015 When you are in start-up mode, enthusiasm is often in greater supply than cash. The good news is that a lack of funds shouldn’t stop you from being able to aggressively and successfully market your business. If budgets are tight, I would tend to ignore more expensive (and perhaps risky) … Continue reading 3 Steps to Start-up Marketing Success
Jeff DeGraffMarch 3, 2015 There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the strange cycle that characterizes all innovation: the failure that comes with experimentation actually teaches us the lessons necessary for success and the success that comes with growth … Continue reading The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure
Jenifer KramerMarch 2, 2015 As things settle down again after the madness of Toy Fair last week, it would be beneficial to look back and evaluate how “successful” the show was for you. As with many things in life, there are a number of criteria to consider when judging the show’s impact on your business… … Continue reading How Do You Gauge the Success of a Trade Show?
Alex DittyMarch 2, 2015 Do you know if your Instagram contests were a success or not? Contests are powerful and smart ways to connect with your community. Understanding what Instagram metrics to track will help you tell the story of the contest’s success to your team. To be able to do this effectively you need … Continue reading 3 Steps for Measuring Success of Your Instagram Contests
Scott LambertFebruary 24, 2015 Blog writing is a key part of any Inbound Marketing strategy. In fact, an interesting statistic from HubSpot’s, The State of Inbound Marketing 2014 report states: “Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.” The aim of a business blog is to provide a collection of … Continue reading 5 Tips To Blogging Success
Ernest ThompsonFebruary 16, 2015 Having brand new content ideas for your social media fans and followers is the most important aspect of any social media marketing venture. This means new tweets, new pictures, new blogs, new status updates, new videos, new new new. To help keep you moving forward with your social media, here are … Continue reading 10 Content Ideas for Social Media Success
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics … Continue reading 4 Key Metrics for Measuring Social Media Success
Matt TortoraFebruary 14, 2015 The importance of effective product information management is monumental for retailers. In fact, $ 40 billion in sales, or 3.5%, are lost each year due to supply chain information inefficiencies. When it comes to products, companies spend an average of 25 minutes per SKU per year cleaning out and syncing old … Continue reading 4 Product Information Management Best Practices for Ensuring Omnichannel Success
