Paul GustafsonMay 1, 2015 If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of how a product or service makes … Continue reading 4 Components Of An Effective Success Story
Jimmy RodelaApril 28, 2015 If you’ve just started learning the nuts and bolts of online marketing, you can’t expect to get the same results that seasoned marketers in the industry are enjoying. Just like all the marketers who have succeeded, you’ll have to go through a season of dry spell where people will barely respond … Continue reading 5 Online Marketing Shortcuts That Will Fast Track Your Success Online
Paula ChiocchiApril 26, 2015 Email marketing has been a focus of mine for many years. As a result, I’m often asked by the small businesses I work with for my best advice on this topic. Regardless of the industry a business is in, my four top tips remain the same: Consider the Consequences of Bad … Continue reading My Four Top Tips for Small Business Email Marketing Success
Robyn-Dale SamudaApril 26, 2015 It has become more difficult to deliver your email messages to prospects, and even your own customers, as more email service providers are placing messages in the trash and implementing strict rules filtering messages as spam. Beyond providing quality content and offers, what can you do to have the best chance … Continue reading The 6 Pillars of Achieving Email Marketing Success for Your Small Business
Juan MendezApril 23, 2015 Some marketing videos are a great success and some aren’t. The later cases usually happen when the video is not well-integrated or not driven by a wise marketing campaign and that’s a huge problem. Today, you’ll learn the basics on how to use your marketing video for what it really is: … Continue reading 10 Expert Tips to Make your Marketing Video a Success
Young Entrepreneur CouncilApril 23, 2015 What is one metric I can use for measuring the success of my new social media hire? 1. Interaction With Your Brand Via Social The key is to look at the overall “cohort” following and engagement with your company across all your social media channels. Do you have more likes, … Continue reading 10 Best Metrics For Measuring The Success of Your Social Media Hire
LisaMarie DiasApril 19, 2015 Social media marketing is an excellent way to reach and engage with your customers, clients and patients. It can be low cost (but do not delude yourself or believe anyone who represents that it is free – even if you do it yourself, your time is money!) and can be an … Continue reading Setting Yourself Up for Social Media Marketing Success
Andrew KollerApril 17, 2015 Today’s best business leaders know that they are leading their teams through previously uncharted territory fraught with hazards like hostile competition, prospects that are slow to buy and ever changing technology landscape. It’s a tough gig, but not one that’s new to leadership. For example, two hundred years ago, Lewis and … Continue reading Employee Engagement Success Comes From Great Leadership
Amanda PensackApril 15, 2015 Taking the right steps towards social media success It’s no secret that brands and individuals are on social media to increase sales, website traffic, brand interest, or gain Internet fame. Maybe even all of those reasons. At the end of the day, we all want to be successful through our social … Continue reading The Secret Sauce to Taking the Right Steps Towards Social Media Success
Alex DittyApril 9, 2015 All of your questions on Instagram campaign analysis are answered here! To understand the success of your Instagram campaigns you need to know what metrics matter and how to measure each of them. Instagram campaign analysis mainly serves two purposes. The first is auditing what happened to ensure that what you … Continue reading Instagram Contest Reports to Measure Success
