November 09, 2025 The success of Alaska Airlines’ takeover of Hawaiian hinges on this crucial IT system
Tag Archives: Success
How company culture drives AI strategy success
November 06, 2025 How company culture drives AI strategy success
DAM is the missing link in AI-powered marketing success
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. Gareth Chilton on October 14, 2025 Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep … Continue reading DAM is the missing link in AI-powered marketing success
5 secrets for success from the former CEO of a $12 billion company
October 09, 2025 5 secrets for success from the former CEO of a $12 billion company “How did you get to where you are in your career?” My interest in this question dates back 45 years to when I was an MBA student at Northwestern University’s Kellogg School of Management. Whenever corporate executives were guest … Continue reading 5 secrets for success from the former CEO of a $12 billion company
A practical framework to turn fragmented data into a foundation for AI success
Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success
Sabotaging your own professional success? 17 roadblocks to overcome
September 05, 2025 Sabotaging your own professional success? 17 roadblocks to overcome BY ofinnegan Every career path has obstacles. Even the most accomplished leaders have faced moments where their goals felt out of reach. What separates the people who moved forward is how they responded—by adapting, learning, and finding new ways to progress. Below, 17 members … Continue reading Sabotaging your own professional success? 17 roadblocks to overcome
5 ways to use your stress for success
September 05, 2025 5 ways to use your stress for success BY Rebecca Heiss While executives spend billions on meditation apps, yoga retreats, and wellness programs, American stress levels continue to skyrocket. A recent study of 90 workplace wellness interventions found most (with one exception detailed below*) had no positive effect—and sometimes even made things worse. … Continue reading 5 ways to use your stress for success
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
The hidden power of persona-driven UAT in martech success
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025 User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success
4 Steps for a success scale-up
July 29, 2025 4 Steps for a successful scale-up BY Mike Sewell If you’ve proven your product on a pilot line, and it’s time to turn up real-world production, beware because many companies stumble on their first large-scale build. Before you pour concrete or sign any equipment orders, look at the full landscape of challenges: engineering, … Continue reading 4 Steps for a success scale-up
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