Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. Tonya Walker on September 24, 2025 AI is only as strong as the data beneath it. Fragmented, inconsistent or stale data will derail even the most advanced models. My previous … Continue reading A practical framework to turn fragmented data into a foundation for AI success
September 05, 2025 Sabotaging your own professional success? 17 roadblocks to overcome BY ofinnegan Every career path has obstacles. Even the most accomplished leaders have faced moments where their goals felt out of reach. What separates the people who moved forward is how they responded—by adapting, learning, and finding new ways to progress. Below, 17 members … Continue reading Sabotaging your own professional success? 17 roadblocks to overcome
September 05, 2025 5 ways to use your stress for success BY Rebecca Heiss While executives spend billions on meditation apps, yoga retreats, and wellness programs, American stress levels continue to skyrocket. A recent study of 90 workplace wellness interventions found most (with one exception detailed below*) had no positive effect—and sometimes even made things worse. … Continue reading 5 ways to use your stress for success
Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell Deanna Ritchie Lumenalta’s most recent white paper explores the role of emotional intelligence (EQ) in tech. Based on input from more than 900 IT leaders, the study suggests a possible link between EQ-focused teams and improved project outcomes. Despite 94% of leaders calling EQ … Continue reading Emotional Intelligence and Tech Project Success: A Lumenalta White Paper Bombshell
Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. Steve Petersen on August 8, 2025 User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. … Continue reading The hidden power of persona-driven UAT in martech success
July 29, 2025 4 Steps for a successful scale-up BY Mike Sewell If you’ve proven your product on a pilot line, and it’s time to turn up real-world production, beware because many companies stumble on their first large-scale build. Before you pour concrete or sign any equipment orders, look at the full landscape of challenges: engineering, … Continue reading 4 Steps for a success scale-up
July 22, 2025 Stop being a martyr at work. Aim for sustainable success instead BY Alli Kushner Casually mentioning canceling a doctor’s appointment or skipping something personal to take on more work has become the new humblebrag. It’s rarely treated as a big deal, and often, it’s delivered with self-deprecating pride: “Oh, I’ll just cancel my … Continue reading Stop being a martyr at work. Aim for sustainable success instead
Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. Steve Petersen on July 16, 2025 In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward … Continue reading Martech maestros focus on internal processes — and drive external success
AI changes everything — especially making decisions, learning and leading. Here’s how to shift from optimization to reinvention. Melissa Reeve on April 21, 2025 Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked … Continue reading Why mindset, not just tech, defines AI success in marketing
Creating a Motivated Team: Proven Tips for Workplace Success Jasmine Dosanjh Mar 26, 2025 Motivating staff in the workplace is essential for maintaining productivity, engagement, and overall job satisfaction. Whether you’re a team leader, HR professional, or business owner, understanding what drives your employees can make all the difference in creating a … Continue reading Creating a Motivated Team: Proven Tips for Workplace Success
