Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style
Sarah Bircher — June 10, 2019 — June 10, 2019 Understanding our thinking style to be more effective communicators and leaders Have you ever had a boss who talks so much and shares so many ideas that you never seem to know what to act on? Or have you been in an organization that requires … Continue reading Internal vs. External Processing: What is Your Thinking Style?
Kevin O’Brien — April 23, 2019 — April 23, 2019 In today’s competitive market, the fight for top talent can feel like a battle straight out of Game of Thrones. Each competitor for the Iron Throne could tell you that the size of your army just doesn’t matter. Similarly, increasing the number of people on … Continue reading Stress Test Your Hiring Strategy: Game of Thrones Style
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. Jessica Foster on September 25, 2018 “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer … Continue reading How to create a style guide for your SEO content writers
Amanda Clark — July 24, 2018 Follow @GrammarChicInc — July 24, 2018 trudi1 / Pixabay A major concern for many job seekers is blending in with the competition. You want to make your resume stand out and catch a hiring manager’s attention, but how can you do this effectively without coming across as gimmicky or … Continue reading Simple or Creative: How Should You Style Your Resume?
Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style
When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing. Mark Traphagen on November 28, 2017 I entered marketing as a career relatively late in life. While I rue not having discovered this wonderful world … Continue reading Why writing style matters for social and content marketing
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017 Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides
Ryan Estis — September 16, 2017 Follow @RyanEstis — September 16, 2017 Five minutes after I checked in there was a knock on the door. I didn’t order room service. I opened the door and the special delivery from the Delano Las Vegas included a welcome note from Johanna and Nicole, the Delano Meeting and … Continue reading How To Grow Your Business Vegas Style