Tag Archives: Style

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style

‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators. Brian Ussery on October 12, 2017   Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it. … Continue reading ‘High-quality content’ tips from Google’s own style guides

4 Emotional Intelligence Skills to Transform Your Leadership Style

Steven Stein — June 29, 2017 — June 29, 2017 qimono / Pixabay Many of the hierarchal and authoritarian styles of leadership have become obsolete, and we’ve experienced significant strides in replacing them with our advanced experiential knowledge. Rewards-punishment “transactional” management styles have proven unproductive. New studies have encouraged us to embrace “transformative styles” in … Continue reading 4 Emotional Intelligence Skills to Transform Your Leadership Style

Brand Style Guide: Matching Your Print and Digital Marketing Assets

Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets