Tag Archives: Style

With Thrifty Back In Style, Marketers Need New Messages

With Thrifty Back In Style, Marketers Need New Messages by Laurie Sullivan  @lauriesullivan, July 1, 2022 Thrifty is back in style —  and marketers will need to adjust consumer messages to express compassion and understanding. Data shows a reverse trend to the carefree spending seen in November 2021 in the United States. “Thriftiness is back … Continue reading With Thrifty Back In Style, Marketers Need New Messages

This powerful leadership style gets results (without coming off as a jerk)

By Dileepan Siva—Minutes     May 27, 2022 Though she stood at only 4’10”, Madeleine Albright was always the most commanding presence in the room (I know from experience. As an immigrant with political aspirations, I saw Albright as a role model. She was also an immigrant—born in Czechoslovakia to Jewish parents, her family fled … Continue reading This powerful leadership style gets results (without coming off as a jerk)

Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

Jeanne Hardy — September 10, 2019 Follow @creativebizinc — September 10, 2019 The age-old debate over whether leaders are born or made often paints a black and white picture of what it means to be a leader—either you are one, or you’re not. As with most things in life, what makes a leader has many … Continue reading Strategic Leadership: What Your “Action Logic” Says About Your Leadership Style

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style