Tag Archives: Structuring

Structuring paid search campaigns: Segmentation vs. aggregation

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018     Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation

Client-Based Or Task-Based? Structuring Your Link Building Team

Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her. Julie Joyce on February 3, 2016 For the past several years, I’ve been responsible for overseeing the work of link teams large, medium and small. I’ve experimented … Continue reading Client-Based Or Task-Based? Structuring Your Link Building Team