Client-Based Or Task-Based? Structuring Your Link Building Team

Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.


For the past several years, I’ve been responsible for overseeing the work of link teams large, medium and small. I’ve experimented with both client-based and task-based assignments and am currently managing a very small group that utilizes both client-based and task-based projects.

That system works for us right now. It might not if we grew again, but I’m content with the way we’re all working together. I can see everything that my team does, from the sites they are thinking about contacting to the full negotiation emails, and I like being able to personally sign off on everything that goes out our door.

Today, I’d like to talk about the major pros and cons of structuring link-building teams based on clients versus tasks, then discuss some pointers to help you decide which structure might work best for your team.

Client-Based Link Work

Client-based work is exactly what it sounds like: team members mainly work on link development work for one client. They may be responsible for multiple clients, but they’re still doing it all for these clients — from discovering new linking partners to negotiating link placements.

In terms of equality, it’s probably the most equal way of working for link builders, as no one gets stuck with the less fun bits of the process.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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