Tag Archives: Structures

A guide to marketing ops organization structures

Evaluate your current structure to ensure efficiency. Rodric Bradford on November 3, 2020 Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When you think of your marketing … Continue reading A guide to marketing ops organization structures

Create a More Engaging Sprint Review With This String of Liberating Structures

Christiaan Verwijs — January 9, 2020 Do you frequently find yourself in Sprint Reviews that only consist of a PowerPoint presentation? Or entirely without users, customers and other stakeholders present? Or bored out of your wits because it keeps turning into a huge group conversation where people talk over others or keep revisiting topics that … Continue reading Create a More Engaging Sprint Review With This String of Liberating Structures

Improving the Sprint Review with Liberating Structures (Variant #1)

Barry Overeem — September 2, 2019 — September 2, 2019 In this series of posts, we share our favorite strings of Liberating Structures for Scrum Events. In this post, we share the design for a Sprint Review. All the strings are freely available on this board in Trello. For the sake of readability, we will … Continue reading Improving the Sprint Review with Liberating Structures (Variant #1)

Guide to Best Google Shopping Campaign Structures for Max Success

Nicole Blanckenberg — June 27, 2018 Follow @https://twitter.com/NicoleBlancken — June 27, 2018 Google Shopping is one of the most important Google advertising options eCommerce business owners have at their disposal. The key to Google Shopping success lies in the building and implementation of good campaign structures from the get-go. In short, this means splitting your … Continue reading Guide to Best Google Shopping Campaign Structures for Max Success