ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. Stephanie Miller on June 11, 2025 B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive … Continue reading How strong brands build stronger B2B pipelines
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers. Ryan Phelan on July 18, 2024 “How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, … Continue reading Why delegating makes you a stronger email marketer
By Jeff Beer November 22, 2023 The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of which the tech industry hasn’t seen since . . . the Sam Bankman-Fried trial ended three weeks ago! On Tuesday, … Continue reading Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
By Caitlin Dewey—Stateline September 20, 2023 Joshua Wood remembers days during the COVID-19 lockdown when New York City’s streets were practically empty, save for workers like him. That experience convinced the 25-year-old Brooklynite—who makes deliveries for both Uber Eats and a package delivery service—that the gig economy needed some urgent changes. Roughly one in … Continue reading New York, Seattle are among the cities eyeing stronger protections for gig economy workers
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Wendy Marx March 15, 2021 Change is inevitable. From starting school, to graduation, to work, to creating new relationships and a new family…and a thousand incidents in between. One major change many people confront is a career pivot — transitioning into a new career, even after many years in the same job. Why is this … Continue reading Career Pivot: How to Emerge Stronger in Your New Career
Nichole Kelly September 15, 2020 Managing a remote team comes with intricacies that a lot of leaders were not prepared to handle. The camaraderie that was built by the watercooler, team lunches and simply saying goodbye at the end of the day have been replaced by a long to do list and everyone pulling together … Continue reading 5 Tips to Develop Stronger Relationships with Your Remote Team
‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool
