Tag Archives: Strength

Fighting the Algorithm: Facebook’s Greatest Strength is Your Biggest Weakness

Matt Curtis — March 24, 2017 — March 24, 2017 Facebook stands as the giant among other social media platforms with over one and a half BILLION active users. For this reason, it’s no surprise why so many businesses choose to use it as their go-to social media platform. Despite the heavy business usage, many … Continue reading Fighting the Algorithm: Facebook’s Greatest Strength is Your Biggest Weakness

Small Businesses Do Well to Collaborate – Strength in Numbers

by Lyndell Danzie-Black February 1, 2016 Follow @CeruleanIncFebruary 1, 2016 In the past year or two, I have sat in many a small business fora, formal or informal and noted the usual complaints of lack of business capital, access to credit, economic downturn, increase in fuel charges, anxiety relating to impending inflation etc. The answer … Continue reading Small Businesses Do Well to Collaborate – Strength in Numbers

Strength in Strategy: Crafting Your Online Marketing Approach

by Ruthie Abraham December 2, 2015 Follow @RuthieAbrahamDecember 2, 2015 Marketing is a very idea-oriented business. Creative ideas and approaches are a big part of what pushes businesses forward and further, and we’re all for that. But there’s a danger in throwing out ideas on how to change your company’s online marketing strategy without knowing … Continue reading Strength in Strategy: Crafting Your Online Marketing Approach

4 Apps to Boost the Speed and Strength of Your Startup

by Megan Totka November 30, 2015 Follow @MeganTotkaNovember 30, 2015 “Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.” That’s how the old Superman television show was introduced each week as Americans stared at the grainy pictures on their black-and-white television sets. Today, a variety … Continue reading 4 Apps to Boost the Speed and Strength of Your Startup

Strength in Numbers: 5 Reasons You Need a Multi-Author Blog

Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog

The Brand Idea: From Unity, Strength

Tom Doctoroff November 19, 2014 Anxiety is not productive. The communications industry suffers from an existential crisis wrought by technological change. Standards have been upended, and the digital world—a universe of bits and bytes, atomistic fragmentation that mocks the past—is all variables, no constants. There is a growing divide between hi-tech “cool kids” and advocates … Continue reading The Brand Idea: From Unity, Strength