Nelson DiasFebruary 16, 2015 Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. To complicate matters, there’s a lot of misinformation out there. The solution is pretty simple, though: keep abreast of changes and follow industry … Continue reading 9 Tried-And-Tested SEO Strategies For 2015
James AldermanFebruary 15, 2015 Do you have content you need to outreach and rely on a tried and tested formula? Or, do you approach your external relationships in a less formulaic way as you try to keep your methods organic? If not, do you mix a bit of both of the above or do you … Continue reading Outreach Strategies: How do You do Yours?
Calvin FordFebruary 9, 2015 Social media like Facebook or Twitter have a vast potential for launching a product or service. The reasons are obvious, as more and more users are opening and re-opening their accounts. The numbers are staggering. Americans spend more time on social media more than any other Internet activity, including mailing. More … Continue reading Expanding the Social Media Retail Strategies
Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences
Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
Laura NollFebruary 2, 2015 Your email list is quite possibly your most valuable connection to your audience. If maintained well, the natural growth of your list can help you to make trusted, honest connections with users that truly want to receive your content. Organic growth can take quite a bit of time — but there … Continue reading 5 Simple Strategies for Growing Your Email List
Jackie NagelFebruary 2, 2015 Business burnout! You may not know you’re affected – until it’s too late! Commonly associated with the first stage of business growth and development – Core Business Development, business burnout doesn’t happen overnight. It slowly creeps into your business after an extended duration of the passionate pursuit of your entrepreneurial dream. … Continue reading 8 Strategies To Avoid Small Business Burnout
by Kristen Godel January 29th, 2015 Kristen Godel Kristen Godel is one of many talented Account Managers at Search Engine People. She graduated from Durham College in 2011 with a diploma in Internet Applications and Web Development. Formerly an SEO Strategist, she works closely with clients, and the specialists in each department at SEP to … Continue reading Combining Your PPC & SEO Strategies
Donato DiorioJanuary 20, 2015 Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record. However, building a quality, accurate, and targeted list requires planning. Here are the strategies to implement in 2015 for a strong year. Understand Your Audience … Continue reading Email List Building Strategies For 2015
Chad S. SloanJanuary 19, 2015 It’s said that 74% of all Internet traffic will be video by 2017. That in itself should persuade any business to leverage this strategy in their marketing to increase their reach and influence. Videos have a powerful way of connecting your target audience to your message that is missed in … Continue reading 4 Compelling Reasons to Add Video Strategies into Your 2015 Online Marketing Plan
