Matt Janaway December 4, 2020 Marketing is an ever-evolving industry with new trends and innovations emerging as customer needs, behaviour and demands change. As each new year end approaches, marketing teams globally start planning for the next, calculating their budgets, and developing strategies that will increase their reach the most. But throw a global pandemic … Continue reading Top Digital Marketing Strategies for 2021
John Allen December 4, 2020 Image: https://unsplash.com/photos/rFUFqjEKzfY The COVID-19 crisis is a huge challenge to businesses right now. As the situation evolves, it’s vital that the C-Suite can steer their company safely through. CFOs need to be prepared to manage financial difficulties in innovative and transformative ways. Here are six strategies to help CFOs navigate … Continue reading 6 Strategies to Help CFOs Navigate the COVID-19 Crisis
Jock Breitwieser December 1, 2020 Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted audience that … Continue reading 3 Strategies to Personalize Your Social Media Marketing Campaigns
Jared Atchison December 3, 2020 Have you ever heard someone call a soda a Coke, or a bandage a Band-Aid, even if the product was off-brand? Odds are, you have. The reason people use the names of companies when they are speaking about specific products is due to brand awareness. Simply put, brand awareness signifies … Continue reading 4 Strategies for Increasing Brand Awareness
Lovepreet Dhaliwal December 2, 2020 In the past few years, artificial intelligence (AI), machine learning, and deep learning have dominated the headlines and are steadily being woven into our daily lives. Imagine meeting your next employer through an interview that uses augmented reality (AR) or participating in a global team meeting by simply logging through … Continue reading It’s Time to Reinvent Your Human Resources Strategies
Julius Cerniauskas November 30, 2020 Today is Cyber Monday, yet marketers have already shifted into highest gear to connect with desired audiences. The battle between businesses has begun, driving competition higher as they compete for a share of the shrinking consumer pie. COVID restrictions and decreased spending power have made online sales more important than … Continue reading Stay Competitive With These Data-Based Marketing Strategies This Cyber Monday (and Beyond)
Chris Murdock November 24, 2020 The job market, as we know it, has changed as the world adjusts to the strange year we’ve had. Earlier this year, college graduates entered into the worst job market since the Great Depression, with the unemployment rate at 14.7 percent in April. This number is thankfully improving as the … Continue reading 6 Unique Sourcing Strategies For Attracting Passive Candidates
Stephanie Lica November 6, 2020 Facebook may dominate the social media marketing scene, but Instagram has taken over with the coveted 18-to-34 age demographic. Millennials and Gen Z users view the site as an essential tool for digital discovery, with a single scrolling session unearthing a satisfying blend of entertainment and inspiration. This presents an … Continue reading How to Sell on Instagram: Strategies Worth Trying
Engelina Jaspers November 4, 2020 Tumisu / Pixabay Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most are prompted by an upheaval of some sort—whether a global pandemic, management change, business fluctuation, competitive advance, technology disruption, acquisition or divestiture. In my last article I outlined … Continue reading Strategies to Survive a Marketing Upheaval
Jenna Ott November 3, 2020 A lot of things have changed when it comes to how we do business and connect with prospects and customers. As we all become more accustomed to a predominantly remote and online model, it is becoming increasingly necessary to embrace new approaches to traditional things. Within the SaaS industry, trade … Continue reading 4 Key Strategies to Have Great Turnout For Your First Virtual Event
