Tag Archives: Strategic

How to take an agile approach to strategic marketing planning

Implementing agile marketing in the planning process results in better internal communications and client relations. Rodric Bradford on September 16, 2020 With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement agile into their strategic planning and marketing cycles. “Agile … Continue reading How to take an agile approach to strategic marketing planning →

Collaborate With a Strategic Alliance to Find Success

Successful People

Daniel Burrus July 6, 2020 Traditionally, the concept of success through collaboration in the business world has been focused on eliminating competition to find success in ways that benefit the industry the competitors share. However, during the coronavirus pandemic of 2020, success through collaboration was redefined when two tech giants, Apple and Google, collaborated on … Continue reading Collaborate With a Strategic Alliance to Find Success →

How to Know When It’s Time to Make a Strategic Pivot

Strategy

Laura Patterson — June 4, 2020 geralt / Pixabay Triggering and unplanned events, like the healthcare crisis, occur. In some instances, we can mobilize and marshal on. Other times, we may find that moving forward requires a strategic business pivot. What does it mean to pivot? In basketball, a pivot maintains your position while … Continue reading How to Know When It’s Time to Make a Strategic Pivot →

5 Strategic Tips for Creating Videos for Your Brand

Video Branding

Beth Worthy — May 7, 2020 Creating great videos is not just a matter of having the right tools but executing the production flawlessly. A great video can be ruined by poor audio. On the same note, a video that does not deliver the intended message to the audience would be a failure, no matter … Continue reading 5 Strategic Tips for Creating Videos for Your Brand →

Strategic Account Management: What It Is and How to Do It Well

Account Management

Micah Lally — April 23, 2020 You’ve probably heard all about how important it is to build relationships with your customers. How it’s critical that you put your customers first. But how exactly do you make that work in your company’s benefit? And what should you do to make customers a sustainable resource for your … Continue reading Strategic Account Management: What It Is and How to Do It Well →

When Strategic Planning Fails

Business Planning

Rick Goodman — March 19, 2020 Strategic planning is a core activity for any business leadership team. I’ve written about this process before and defined it in terms of establishing long- and short-term goals. Strategic planning is a critical way of setting a vision, building a consensus, allocating resources, and establishing benchmarks and expectations. It’s … Continue reading When Strategic Planning Fails →

How to Pick Strategic Blog Post Ideas Using Topic Clusters

Blogging Tips

Jenn Villa — February 28, 2020 Content marketers everywhere are searching for new ways to enhance their content/blogging strategy. One of the latest and greatest tactics is to define and build out topic clusters— an idea that’s gaining a lot of attention within the writer’s community. That’s because mapping out a clear content plan using … Continue reading How to Pick Strategic Blog Post Ideas Using Topic Clusters →

Strategic Planning in 6 Essential Steps

Business Planning

Rick Goodman — February 13, 2020 I’ve written before about the importance of careful, meticulous strategic planning. Basically, this is the process wherein leaders and managers set the short-term and long-term goals for the organization. It also involves setting metrics; clarifying expectations; allocating the resources that will be used in pursuit of those goals; and … Continue reading Strategic Planning in 6 Essential Steps →

4 Strategic Ways to Use Chatbots in Your Business

Chatbots

Tabitha Jean Naylor — February 4, 2020 As a business owner, time is of the essence when it comes to answering prospective customer questions and existing client concerns. Often times, it’s the tipping point in determining whether someone will buy, as well as if your customers will actually stick around. At the end of the … Continue reading 4 Strategic Ways to Use Chatbots in Your Business →

10 Steps for Strategic Planning to Defend Your Future

Business Planning

Gleb Tsipursky — February 3, 2020 Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on people who are the most skilled forecasters among us. Apparently, they perform no better than chance on economic predictions more than three … Continue reading 10 Steps for Strategic Planning to Defend Your Future →