Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis
Kelly Braun — April 17, 2020 Nearly everyone shops online today. Some may even say eCommerce is one sector of the economy that is practically recession-proof. In fact, U.S. consumers are predicted to spend $ 668.50 billion — or 12% of total retail sales — via online stores in 2020. That’s more than $ 1 … Continue reading Survive and Thrive: How to Start an Online Store for Your Small Business
Don’t miss this exclusive opportunity to continue your learning initiatives and train with marketing experts — all from the comfort and safety of your desk. Scott Brinker on April 6, 2020 at 11:00 am “How will my martech stack and processes be impacted by COVID-19?”“How can I deliver a personalized user experience without betraying privacy?”“How … Continue reading The Discover MarTech agenda is live: See the free, expert-led sessions in store
Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth by Laurie Sullivan @lauriesullivan, February 12, 2020 Yelp Store Visits, which measures online to offline store visits, and Showcase Ads with Video launched Tuesday — just days before the company is set to report fourth-quarter 2019 earnings. RBC Capital Markets forecasts that revenue will … Continue reading Yelp Launches Store Visits, Video Ad Unit To Drive Company’s Growth
Michael Ugino — January 10, 2020 Getting new customers can be difficult and costly. Selling to existing customers, on the other hand, can be more effective and more affordable. In fact, the probability of an existing customer buying a product is 60-70%, versus a new customer, where that probability drops to 5-20%. Often, businesses treat … Continue reading 22 Cross-Sell Examples for Your Ecommerce Store
Victoria Taylor — November 21, 2019 As Black Friday approaches, it’s expected to be bigger and better than 2018, which pulled in a record $ 6.22 billion in US online sales alone. But Black Friday isn’t just for the American market – Finder.com has seen a rise in sales in the UK, Europe and South … Continue reading 5 Ways to Optimize Your eCommerce Store for Black Friday
Syed Balkhi — November 8, 2019 Follow @SyedBalkhi There’s a lot that goes into planning for a successful eCommerce holiday season. Many eCommerce site owners focus on driving traffic to their online store by optimizing for SEO, creating holiday-themed content, using online advertising, and more. But, even if your online store has a ton of … Continue reading 5 Improvements to Make Your Online Store More Successful This Holiday Season
Therese Palmere — September 24, 2019 Why is user experience important? When users visit your website, their experience will dictate whether or not they will want to come back. Similar to how a dining experience can be swayed by a bubbly or a grumpy server, a user’s experience on your site can be swayed by … Continue reading 5 Ways to Improve User Experience and Create Brand Impact for Your Ecommerce Store
Choncé Maddox — September 20, 2019 — September 20, 2019 Megan_Rexazin / Pixabay Dreaming of working from your laptop? Working remotely can be as glamorous or as basic as you want it to be. The key is that it’s flexible and allows you more freedom. One of the best ways to earn a full-time income … Continue reading 4 Ways to Set Up Your Online Store
Jake Sheridan — September 12, 2019 Follow @jsvxc — September 12, 2019 Did you know that 72% of people conducting a local search will visit a store within 5 miles Or maybe that 46% of all searches on Google are local searches. And that’s just some local SEO statistics. Point is: local SEO should be … Continue reading A Simple Local SEO Checklist to Improve Your Small Business or Retail Store
