The old days of gaming Google’s ranking algorithm are over, but columnist Eric Enge notes that many SEO professionals haven’t moved on yet. Eric Enge on May 24, 2017 Once upon a time, our world was simple. There was a thesis — “The Anatomy of a Large-Scale Hypertextual Web Search Engine” by Sergey Brin and … Continue reading Stop oversimplifying everything!
John Lincoln — May 23, 2017 Follow @johnelincoln— May 23, 2017 If you’re at the point where you’re ready to hire a digital marketing agency, then it’s time to start the interview process. During that process, you’ll talk to people from competing agencies. It’s important that you ask those sales reps the right questions. Otherwise, … Continue reading Hiring a Digital Marketing Agency? Stop and Ask These 9 Questions First
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Greg Gifford on May 23, 2017 I’ve been spending a lot of time on the road, speaking at conferences and talking … Continue reading Stop overloading your Local SEO content!
Laura Donovan — May 2, 2017 Follow @thewordpro— May 2, 2017 If you aren’t actively using Social Media to advertise and market, did you ever stop to think about how many customers your business is losing? If you aren’t actively using the top Social Media sites you are probably losing quite a few potential customers … Continue reading Stop and Think About All the Customers You are Losing
Matthew MacQuarrie — April 13, 2017 Follow @MattMacQuarrie— April 13, 2017 Recently, I’ve been working on a sister brand for Fuego Diablo, my premium steak company. The new endeavor is called The Carnoisseur, and it provides a channel for us to share some steak-related content and co-brand with complementary non-competing products under a neutral umbrella. … Continue reading You’ve Gotta Stop Tinkering
Shivam Trika — March 31, 2017 Follow @ShivamTrika— March 31, 2017 Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if … Continue reading 8 Outdated SEO Strategies to Stop Using Right Away
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Andrew Shotland on March 16, 2017 When I worked in NBC’s Internet group, I had … Continue reading National retailers: Stop ignoring local SEO
Stop Thinking Digital To Get The Attribution You Deserve by Rebecca Kaplan, Columnist, March 3, 2017 In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible … Continue reading Stop Thinking Digital To Get The Attribution You Deserve
Rachel Serpa — February 7, 2017 Follow @getbase— February 7, 2017 We all know that the ultimate goal of sales is getting customers to sign on the dotted line. “Always be closing,” as the saying goes. But perhaps even more important than the close itself is the actual deal value and the promise of revenue … Continue reading Stop Leaving Money on the Table! 3 Tips to Drive Upsells
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 Forming a plan for executing on an SEO task list can be overwhelming. Google’s algorithm considers more than 200 ranking factors, and every website you come across in your research offers a new piece of guidance that compounds your already lengthy to-do list. Just … Continue reading 8 SEO Tasks to Prioritize (and 4 to Stop Doing Immediately)
