Tag Archives: still

Consumers Still Waiting For Personalized Videos To Drive Intent

by Laurie Sullivan, November 27, 2014 Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better … Continue reading Consumers Still Waiting For Personalized Videos To Drive Intent →

Google is still changing the way we do SEO and online PR

General

By Gillian Meier November 14, 2014 Over the past six weeks Google has launched a number of attacks on SEO spammers resulting in harsh penalties for some, while those who have been following the straight and narrow over the past year have awaited these updates with much elation. Google Panda 4.1 forces Companies … Continue reading Google is still changing the way we do SEO and online PR →

Why Keyword Research Still Has Value For Press Release Writing

Search Engine Optimization

By Mickie E Kennedy, Published November 4, 2014 So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out … Continue reading Why Keyword Research Still Has Value For Press Release Writing →

Do Keyword Domains Still Have An Impact On SEO?

Search Engine Optimization

by Laurie Sullivan, October 31, 2014 Keyword domains have traditionally played a major role in influencing search results and search engine ranking. It makes sense that when someone types a specific branded word into a search box on an engine, the Web site containing those words will return in the query at the top of … Continue reading Do Keyword Domains Still Have An Impact On SEO? →

Customers Still Use the Phone

Customer Relationship Managemnet

By Lisa Ford, Published October 29, 2014 There is a lot of talk about customers and their use of social media. Data tells us customers are using it more and companies must be responsive and innovative with their use of it. However I would like to remind organizations that customer still pick up a phone … Continue reading Customers Still Use the Phone →

SMS Marketing: Old, but Still Gold!

Marketing Guide

By Rohit Srivastav, Published October 29, 2014 Just to give you a perspective, according to a UN report, people in India have access to a mobile phone more than they have access to toilets. Translate this to the global scenario and wonder in amazement. Mobile phones have given us the opportunity to communicate at the … Continue reading SMS Marketing: Old, but Still Gold! →

Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win

Marketing Guide

by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win →

Tell Me This: Is It Possible to Still Get Organic Reach?

Search Engine Optimization, Web Management Guidelines

by Catharine P. Taylor, October 18, 2014 The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. And to think that cable companies used to deny that cord-cutting was … Continue reading Tell Me This: Is It Possible to Still Get Organic Reach? →

Direct Mail Tips that Still Work

Marketing Guide

I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic. Both held firmly to their beliefs, so what started as a casual discussion turned quickly into an argument. Here’s … Continue reading Direct Mail Tips that Still Work →

Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans

Email Marketing

A new survey taken by Internet Retailer magazine recently had some not-so-surprising results, showing that, as far as e-commerce technology investments go, email marketing was right at the top for most marketers. In fact, nearly 40% of respondents said it was their most important investment. According to the survey, which was conducted in early June … Continue reading Survey Shows Email Marketing Still a Big Part of Many Retailers’ Plans →