Email remains one of the most effective and versatile channels available to marketers. One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some … Continue reading Seven basic email marketing metrics you should be tracking
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Here’s How All That Super Bowl Social Media Sausage Gets Made
When the Sochi Winter Olympics begin next month, they’re bound to gobble up social media bandwidth. Team USA has already begun an online “Dream Stream,” part of a multi-faceted social media hub that also includes social Q&As with athletes, spotlighted tweets by influencers, and a user-customized homepage (“Social Podium”) that allows fans to follow activity … Continue reading Here’s How All That Super Bowl Social Media Sausage Gets Made
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