Tag Archives: still

Is your martech evaluation process still stuck in a pre-AI world?

Marketing AI

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025   Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world? →

Why your martech still feels like a cost center  —  and how AI changes that

Marketing Technology

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025   Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center  —  and how AI changes that →

21 years later, Meta still hasn’t given up on the Facebook ‘poke’

Meta-Facebook

21 years later, Meta still hasn’t given up on the Facebook ‘poke’ The company is once again trying to revive the storied feature. Karissa Bell Meta wants you to start poking again, apparently. (Screenshot via Meta) Meta currently has lots of priorities Mark Zuckerberg likely never would have imagined back in the early days of … Continue reading 21 years later, Meta still hasn’t given up on the Facebook ‘poke’ →

MGA hits out against suspended PG Soft platform still claiming to be licensed

Sports Business

MGA hits out against suspended PG Soft platform still claiming to be licensed Joel Loynds The Maltese Gaming Authority (MGA) has once again had to step forward to point out that it has no association with a gambling platform. The post contains two links that lead to the Pocket Games Soft platform, which hosts the … Continue reading MGA hits out against suspended PG Soft platform still claiming to be licensed →

The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins

AI Content Tools

The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins Linda Aylesworth Aug 19, 2025 Visit any blog or scroll through LinkedIn, and you can spot it. The tone is smooth. The grammar is perfect. The structure is solid. But after a few paragraphs, you realize something is missing. It all … Continue reading The Internet is Drowning in AI Content. Here is Why Human Writing Still Wins →

Traditional search still dominates, but AI is making gains in the U.S. and Europe

AI Marketing Tools

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. Mike Pastore on August 8, 2025       MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Traditional search continues to dominate user activity, according to a new report, with AI and ecommerce search … Continue reading Traditional search still dominates, but AI is making gains in the U.S. and Europe →

Never fear, reaction videos are still allowed under YouTube’s new ‘inauthentic content’ policy

YouTube Controls

Never fear, reaction videos are still allowed under YouTube’s new ‘inauthentic content’ policy The company offered several examples of dos and don’ts for its revised monetization rules. Anna Washenko Updated Mon, July 14, 2025 REUTERS / Reuters YouTube has clarified its rules about repetitious content and your favorite reaction video channel won’t be impacted. Earlier … Continue reading Never fear, reaction videos are still allowed under YouTube’s new ‘inauthentic content’ policy →

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