March 14, 2026 Is it still an achievement if AI does the hard part? BY Utkarsh Amitabh Would you consider tying your shoelaces an achievement? If you’re able-bodied, probably not. Now imagine doing it with one hand, or no hands at all. Suddenly it is. Fewer than 10,000 people have stood on the summit of Everest. … Continue reading Is it still an achievement if AI does the hard part?
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data. By Pamela Parker March 10, 2026 Phone conversations are now one of the most important first-party data sources in modern marketing measurement. As privacy changes weaken traditional attribution signals, conversation intelligence platforms are emerging as a … Continue reading The marketing data most companies still fail to measure
AI improves the speed and scale of customer experience decisions, but won’t resolve organizational alignment problems behind most CX failures. By Shiv Gupta March 9, 2026 AI has quickly moved to the center of customer experience strategy. Many organizations now see predictive models, AI-driven personalization and unified data platforms as the long-awaited … Continue reading AI speeds up CX, but alignment still decides success
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data. By Constantine von Hoffman March 6, 2026 If you listen to the hype, you’d think AI is already embedded in every marketing workflow. The reality is a lot messier. Research from Supermetric’s “2026 Marketing Data … Continue reading Why most marketers are still only experimenting with AI
NVIDIA is still planning to make a ‘huge’ investment in OpenAI, CEO says The comment comes after a report from The Wall Street Journal suggested an earlier deal between the two companies had stalled. Cheyenne MacDonald Sat, January 31, 2026 Reuters / REUTERS NVIDIA CEO Jensen Huang told reporters that the company will … Continue reading NVIDIA is still planning to make a ‘huge’ investment in OpenAI, CEO says
AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most. By Shama Hyder January 9, 2026 A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your … Continue reading The retail visibility gap most DTC brands still miss
AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects. Gene De Libero on December 18, 2025 Design moves fast. Launch does not. By 2026, generative AI will significantly alter 70% of the design and development effort for new web applications — not by … Continue reading Why approved web pages still don’t go live and how AI bridges the gap
December 16, 2025 The data’s in: And it says the job market is still rough
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability. Gene De Libero on November 25, 2025 Your martech vendor evaluation process doesn’t work anymore—not because it lacks rigor, but because it’s rooted in outdated assumptions about the … Continue reading Is your martech evaluation process still stuck in a pre-AI world?
Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025 Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center — and how AI changes that
