Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Jim Anthony — August 29, 2019 Follow @JimSoMark — August 29, 2019 So, you’ve managed to make an impression on a potential investor. Congratulations, your 1% of the way home. What’s the first thing they are going to do if they are serious about a possible investment in your company or fund? They are going … Continue reading Want to Attract Investors? Step One, Build Your Online Presence.
Judy Caroll — August 22, 2019 Follow @JudyCaroll1 — August 22, 2019 People are the most valuable asset that any organization or company will ever have. However, selling HR solutions doesn’t necessarily mean that your prospect has to have problems with their people. Let’s take a look at how you can strategically position your HR … Continue reading How to Sell HR Solutions (Tips to Step Up Your HR Sales Game)
Abhishek Talreja — June 10, 2019 Follow @Abhishekt5 — June 10, 2019 Infographics are great for creating helpful, audience-centric content. These visual content pieces make branded content alluring and easy for online searchers who’re looking for quick answers to their queries. Infographics are among the top five content formats used by B2B marketers. – (Source) … Continue reading The 5 Step Formula to Create Killer Infographics for Content Marketing
Howie Jones — March 11, 2019 — March 11, 2019 I recently spotted a Gallup poll that reported that 41 percent of Americans feel that they don’t have enough time to do everything they want to do. From the CEO to any employee, to the stay at home mom/dad — if you don’t feel you … Continue reading 19 Ways to Step Up Your Time Management Game
Ceilidh Kurkoski — February 21, 2019 — February 21, 2019 Have you reached a stale point in your career and found yourself lost on what to do next? Alternatively, have you considered a promotion and found it’s just not a role you want to accept? Perhaps you’ve hit a wall on the corporate ladder. There … Continue reading One Step Back, Two Steps Forward
To give your email marketing program a competitive edge, leverage timing, location and behavior to provide relevancy for customers. Kyle Henderick on November 8, 2018 at 1:00 pm Many brands struggle to move beyond basic personalization tactics such as the use of the recipient’s first name. In fact, only 37 percent of consumers say that … Continue reading Step up your email personalization game
John Aves — September 18, 2018 Follow @cp2experience — September 18, 2018 Changing customer behaviours, online and mobile migration, fintech and digital disruption, legacy systems, outdated, the death of the high street. Phrases often used to explain why the bank branch will soon be consigned to the history books. The reality underpinning the prediction is … Continue reading Step Into the Branch of the Future
Mike McMillan — August 29, 2018 — August 29, 2018 Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instagram too has been growing at a rate of nearly … Continue reading The Five Step Formula To Instagram Engagement
Nikki Richard — August 13, 2018 Follow @NikkiRichard79 — August 13, 2018 iStock by Getty Images Over the past few years, we’ve witnessed the balance of power shift from traditional marketing to online marketing. Of course, it was never a matter of if, but when this was going to happen. Online marketing is more cost-efficient, … Continue reading 4 Step Guide to Online Marketing for Small Businesses
